• 27
    Mar
    2012

    Last week, I had the opportunity to attend the Winning with Twitter in 2012 panel (or #TwitterDC) just a few blocks from the Beekeeper Hive.  Even though Twitter feels like a very familiar platform to me, I found the panel to be interesting and informative, and I learned a few new things along the way.  For example,…

  • 20
    Mar
    2012

    The National Journal held a briefing yesterday on communications use and the state of the information landscape in Washington, DC. The presentation, titled “Washington in the Information Age,” gave a comprehensive overview of media consumption in the District…

  • 19
    Mar
    2012

    Beekeeper Group celebrated its two-year anniversary last Thursday by participating in a day of service at Martin Luther King Jr. Memorial Library. Staffers and Partners worked with job-seekers crafting resumes, writing cover letters, and filling out applications. The experience made a particularly significant impression…

  • 16
    Mar
    2012

    Another Advocacy Leaders Network event was held on March 9th at the offices of Bloomberg Government. We were thrilled to host a capacity crowd in the second of four events hosted by the Congressional Management Foundation and produced by Beekeeper Group.

    The topic “Mapping Your Political and Economic Footprint: Identifying…

  • 07
    Mar
    2012

    Last month, I had the pleasure of speaking to a group of undergraduate students at the American University here in Northwest D.C. I was there to talk to the ‘Public Relations Portfolio’ class about how building their “profersonal™” brand – a term coined by Jason Seiden – starts even before they join the workforce.

    During our conversation, I realized that for Generation Y, particularly the communicators, the blended brand requires really no transitioning at all – no shift in mentality. For those of us who are older than…