Once upon a time, companies put advertisements on television. The formula was simple: big money = big viewing share. People saw commercials and responded accordingly, or so the thinking went. […]
Archives for July 2012
Google is an Intern’s Best Friend
We’ve all heard about it, we’ve all used it. It’s the website that has revolutionized our use of the internet and become the means through which most people find the […]
5 Ways to Increase Mileage on Print Ads
Lately at Beekeeper Group, we have been creating numerous advertisements for our clients to be featured in print publications. Since print ads can often be a significant investment for organizations, […]
Social Media Uber Allies
We talk a lot about the use of social media for advocacy campaigns here at Beekeeper Group, but yesterday we saw a local issue absolutely explode on social media. The resulting tsunami of tweets, Facebook posts, and emails directed at the District of Columbia Council forced them to backpedal a proposed piece of legislation that would have imposed an inflated minimum base fare for the smart-phone dispatched sedan service, Uber.