• 28
    Aug
    2012

    A couple days ago, our very own Shana Glickfield said, in response to a request to help a make a video go viral, “There is no viral ‘button’.”

    What Shana means by this is simple – it is obvious that clients and media professionals want our videos to gain massive organic exposure, and viral is the buzzword that’s been adopted to describe this mythical and difficult-to-formulate surge in views.

    Most videos will be lost in the clutter, and making a video “go viral” is an incredibly difficult feat to…

  • 27
    Aug
    2012

    Beekeeper Group Works to Create a “Paperless Fly-In”

    Challenge

    The International Franchise Association planned to host its Public Affairs Conference from September 10th to 11th. The organization expected nearly 500 attendees for the event. The fly-in was just like hundreds of others held yearly in Washington DC.; conference rooms on the Hill had the potential to change, messages had the potential to…

  • 22
    Aug
    2012

    Let’s be honest: if you didn’t hear anything about NASA’s Curiosity rover landing on Mars in the early morning hours of August  6th, you probably weren’t on social media that day.  Not only did Curiosity trend on Twitter for over 24 hours, but countless memes and other viral content (two words:Mohawk guy) took over the Internet even in the face of popular Olympics coverage.

    As a former NASA intern currently working in the public affairs space, I couldn’t help…

  • 20
    Aug
    2012

    While most CEO’s believe that social media is something that should be taken care of by their staff (and in most cases, it should!), there is definitely something to be said for the impact of a tweet from a CEO.  I was recently on a panel on this topic with Maddie Grant of SocialFish, a close friend of the Hive who is a master of helping organizations to set up the necessary internal infrastructure to play (and win!) in the social space.  As Maddie points out inthis recap of our…

  • 15
    Aug
    2012

    I recently accepted invitations to join the Board of Directors for two organizations I care about – theWashington Automotive Press Association (WAPA) and Women in Government Relations (WGR). These groups didn’t simply pick my name out of a hat.

    I have been involved with WGR since 2007, rising in the ranks from a volunteer to a co-chair for the leading task force and now, a Board Director. My involvement with WAPA is more recent but no less integral to my role in the DC automotive community both as a blogger…