• 15
    Apr
    2014
  • 11
    Apr
    2014

    If you’re like me, you get a little twinge of social media envy each time you see someone using a custom short URL.  Not only do they help track and shorten links, but short URLS also highlight your brand and—let’s face it—they just look cool.

    Recently, we had the opportunity to help a client set up their own branded short domain. During the process, we found many outdated articles on the topic, but few that reflected some updated policies at Bitly. With that, here were the steps we followed to set up a custom short link:

    1.  Set up a Bitly account

    If you do not…

  • 01
    Apr
    2014

    Fighting for space on the front page challenges every organization, no matter the size or cause. Reporters receive hundreds of pitches each week with pushes to cover events, causes, or points of view. How can advocacy organizations break through the noise and get their issues represented?

    newspaper

    Successfully pitching reporters holds the key to consistent, positive coverage for your cause. Before…