• 27
    Aug
    2014

    Try going 24 hours without getting a Facebook notification that someone you know has participated in the ALS Ice Bucket Challenge. This fundraising phenomenon has clogged Facebook pages, infiltrated Twitter feeds and taken over YouTube channels, proving (as we always suspected) that a link and a hashtag do not a digital advocacy campaign make.

    Anything that goes viral this fast is sure to garner its share of controversy. The challenge has been

  • 22
    Aug
    2014

    Earlier this year, one of Beekeeper’s clients was in the middle of a large online advertising campaign when they noticed something strange: ad clicks, which had been gradually increasing for several weeks, suddenly skyrocketed. Over two days, total spend (determined by the number of times someone clicks on an ad) jumped nearly 400 percent. Nothing had changed — messaging, ad copy, and issue status all remained untouched.

  • 14
    Aug
    2014

    Inc5000_medallion

    We are delighted to announce that Beekeeper Group has earned the position of 847 on the 2014 Inc. 5000 list. This recognition honors the fastest-growing private companies in America, and we’ve certainly been doing a lot of growing since our launch in…