• 10
    Apr
    2015

    Great content starts with a great story. The ability to generate engaging content that will capture the attention of your advocacy audience can be a powerful differentiator between your organization and others. Memorable stories can bring people together around a specific issue, but how do you make them relevant enough to draw attention? Be timely!

    Newsjacking is a tactic your advocacy organization can use to insert your own angle into a breaking news story or conversation about a large, known event. It has the ability to generate both social media engagement and traditional media…

  • 08
    Apr
    2015