• 19
    Oct
    2016

    During a normal election year, it is a challenge to cut through the competing voices and reach decision makers, and we all know that 2016 is no normal election year. This year, the din of the twenty-four hour news cycle covering the candidates, campaigns and debates ahead of November 8 is unprecedented. This dynamic, along with the normal inactivity and partisanship of a lame-duck congress leads some to believe that their only course of action is to wait until 2017 to tell their story.

    We disagree with that assessment. In…

  • 03
    Oct
    2016

    This article was originally posted on CQ Roll Call’s Connectivity blog.

    In the grassroots departments of corporations, nonprofits, or trade associations, discussion often revolves around a signature advocacy campaign.

    This signature advocacy campaign could take the form of a basic online petition, or a fully-fledged initiative complete with an advocacy center, paid and earned media, printed collateral and in-person meetings. If…