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Are You a Beekeeper?
1
.
When you watch a PSA or an Advocacy ad you:
Give it fleeting attention before ignoring it completely
Scoff at the blatant political messaging while guessing who is really behind the ad
Jump online to fact-check the 'small print' sources.
Instantly recognize the voice talent and know the firm that produced the ad.
2
.
In the hours before a key vote you:
Keep hitting refresh on your online reports to see the latest supporter action
Frantically email and call everyone you know to contact their lawmakers
Drag your lobbyists out of the bar and tell them to get back to work
Grab a coffee, sit back and let fate take its course
3
.
When a new recruit only takes one action and is never heard from again you feel:
Disappointed that you will have to start from scratch next time
Satisfied that you were at least able to boost your action numbers
Compelled to find out why and then adjust your campaign to encourage greater engagement
All of the above
4
.
You define the word 'Astroturf' to mean:
A shiny turf like substance named for its first popular application at the Houston Astrodome
A grassroots campaign that uses fraud to create fake activists
A grassroots campaign run by your opposition
A grassroots campaign that is funded by a corporation or a union
All of the above
5
.
When managing a public outreach campaign, how do you typically handle supporter feedback?
Allow feedback but limit the channels where it can appear
Actively encourage supporters to spread the message through as many channels as possible
Eliminate all opportunities for feedback – We don’t need no stinkin' feedback!
Include positive statements from your supporters but block all negative comments
6
.
You believe that the key to a successful campaign is:
Having a large budget to promote your 'call to action'
Having a huge database of stakeholders you can ask for support
Cultivating champions to take ownership of your campaign
Doing everything you have done before but this time hoping that it works
7
.
Which is more valuable to your campaign: an 'online' or 'offline' supporter?
'Online' supporter, because it is easier to get them to take an action
'Offline' supporter, because their actions are of a higher quality
There is no distinction. All supporters have equal potential. They are just engaged through different channels
Anyone I met on Second Life
8
.
While your friends are checking-out the Hollywood gossip sites, you are:
Catching up on your favorite political blogs
Checking out The Hill's 50 Most Beautiful People
Seeing who’s spending money on Inside the Beltway advertising
Searching FEC reports on your neighbors’ political contributions
I can't get on any cool sites because my office blocks everything.
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Recent Tweets
Sep 01, 2010
Meet DC's Shadow Man - Mike Panetta featured in Politico today:
http://politi.co/8ZQ6w3
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@BeekeeperGroup