1. When you watch a PSA or an Advocacy ad's you (required)

Give it fleeting attention before ignoring it completely

Scoff at the blatant political messaging while guessing who is really behind the ad

Jump online to fact-check the 'small print' sources.

Instantly recognize the voice talent and know the firm that produced the ad.

2. In the hours before a key vote you (required)

Keep hitting refresh on your online reports to see the latest supporter action

Frantically email and call everyone you know to contact their lawmakers

Drag your lobbyists out of the bar and tell them to get back to work

Grab a coffee, sit back and let fate take its course

3. When a new recruit only takes one action and is never heard from again you feel (required)

Disappointed that you will have to start from scratch next time

Satisfied that you were at least able to boost your action numbers

Compelled to find out why and then adjust your campaign to encourage greater engagement

All of the above

4. You define the word 'Astroturf' to mean (required)

A shiny turf like substance named for its first popular application at the Houston Astrodome

A grassroots campaign that uses fraud to create fake activists

A grassroots campaign run by your opposition

A grassroots campaign that is funded by a corporation or a union

All of the above

5. When managing a public outreach campaign, how do you typically handle supporter feedback? (required)

Allow feedback but limit the channels where it can appear

Actively encourage supporters to spread the message through as many channels as possible

Eliminate all opportunities for feedback – We don’t need no stinkin' feedback!

Include positive statements from your supporters but block all negative comments

6. You believe that the key to a successful campaign is: (required)

Having a large budget to promote your 'call to action'

Having a huge database of stakeholders you can ask for support

Cultivating champions to take ownership of your campaign

Doing everything you have done before but this time hoping that it works

7. Which is more valuable to your campaign: an 'online' or 'offline' supporter? (required)

'Online' supporter, because it is easier to get them to take an action

'Offline' supporter, because their actions are of a higher quality

There is no distinction. All supporters have equal potential. They are just engaged through different channels

Anyone I met on Second Life

8. While your friends are checking-out the Hollywood gossip sites, you are: (required)

Catching up on your favorite political blogs

Checking out The Hill's 50 Most Beautiful People

Seeing who’s spending money on Inside the Beltway advertising

Searching FEC reports on your neighbors’ political contributions

I can't get on any cool sites because my office blocks everything.