Author Archives: Melanie Batenchuk


Beekeeper Group’s Best Practices for Your Lobby Day

  How to secure Hill meetings for your D.C. fly-in Spring and summer are not only the season of tourists in our nation’s capital; they are also the seasonal beholder of the fly-in (or lobby day, Hill day, or summit). Yes, that’s right – it’s not just anxious museum visitors you have to be wary of in the crosswalks. There are thousands of people crossing paths with us all season who are here for a reason, and one reason only […]

Infographic of the Month: Sizing Images for Facebook

I enjoy a good infographic. I LOVE a useful infographic such as this one by the crew at TechWyse that shows you exactly how to correctly size images for Facebook. (H/T to for sharing this via daily Extra e-newsletter.) We manage a lot of online communities here at Beekeeper Group, and sometimes, nothing comes in handier than knowing off-hand the dimensions social networks like Facebook require for sizing images correctly. This knowledge typically comes from using the platform on […]

FCC Advocates on Distracted Driving

On Friday, April 19, the Federal Communications Commission (FCC) brought together stakeholders advocating on the issue of distracted driving  its first-ever symposium. As you likely already know, this is an issue I also champion through the Distraction Free Fridays (#DFF) campaign via my blog, Be Car Chic. We just wrapped up National Distracted Awareness Month, but the turn of a calendar page doesn’t have to mean you forget the importance of this issue. Check out this quick video I recorded […]

Using video to tell Congress who you are, what you do

A new year in Congress means new Members, staff and policy agendas. Washington is full of organizations looking to connect with Congressional staff on their policy issues. The proliferation of mobile technology and new media has officially changed the way we communicate – and that goes for citizens’ and organizations’ connection with Congress as well. According to a Congressional Management Foundation (CMF) report from 2010, incoming mail to Hill staffers has increased exponentially in recent years. Senate offices reported a […]

Auto industry turns its focus toward nation’s capital

Legislators, regulators, Hill staff, auto manufacturers and journalists will converge in D.C. this week for the 2013 Washington Auto Show. As the Hive’s resident auto gal, I’ll be attending and covering the activities surrounding this year’s Public Policy days. Read my auto show preview here. First up will be the National Journal Live Policy Summit on January 30, entitled Affordable Mobility: A Roadmap to Energy Efficiency, moderated by Amy Harder and Fawn Johnson. Panelists will include: Mitch Bainwol – President […]

A Defined Personal Brand and Professional Skills Help You Land Leadership Roles

I recently accepted invitations to join the Board of Directors for two organizations I care about – theWashington Automotive Press Association (WAPA) and Women in Government Relations (WGR). These groups didn’t simply pick my name out of a hat. I have been involved with WGR since 2007, rising in the ranks from a volunteer to a co-chair for the leading task force and now, a Board Director. My involvement with WAPA is more recent but no less integral to my role in […]

Infographic of the Month: the Rise of Social Customer Service

Today’s blog post launches a new series on one of my favorite ways to present interesting data – the infographic. Each month, I’ll bring you my favorite and tie it into the wonderful world of public affairs. If you’ve been paying any attention at all, then you’ve noticed the power of social customer service. I can point to at least two examples of my own social customer service success. One involved a Nine West Outlet over a pair of shoes […]

Catching up with Melanie Bee

It’s been awhile since I’ve published here on Hive Talkin’ so I thought I would bring you a recap of what this bee has been up to in recent months. I’ve been buzzing around town spreading the word about personal branding, the car world and even Harry Potter. Taught students the value of personal branding to land a job… At the end of March, I was welcomed back to American University to speak to the regional PRSSA Two Worlds conference […]
Tags: AU PRSSA, Harry Potter, NADA (...)

Beekeeper Group welcomes Alex Dickinson to the Hive

Just last week, we welcomed our newest bee to the office (or as we like to call it, the Hive). Meet Alexandra Dickinson – or Alex, as she prefers to be called – who joins Beekeeper Group as an Account Manager. As expected, our fifth hire definitely adds to the diverse and fun atmosphere. Not only is she well-versed in the life of Abraham Lincoln (a personal passion she’s got a Tumblr for), but Alex also loves everything social media. […]