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Author Archives: Salomone Baquis

Washington in the Information Age

The National Journal held a briefing yesterday on communications use and the state of the information landscape in Washington, DC. The presentation, entitled “Washington in the Information Age,” gave a comprehensive overview of media consumption in the District using data obtained through Journal surveys. The results were mixed. Few will be surprised to learn that people under 30 are the heaviest social media users; however, other responses were less expected. Email newsletters, for example, are THE top news source for Congressional staffers in the morning and rank second throughout the day after computer websites.

And while Washington professionals are eager to have instant access to the latest content, they are slow to adopt the newest technology; the text-heavy Blackberry continues to dominate the local smartphone market over the media-rich iPhone.

More than anything, the briefing underscored social and online media’s growing legitimacy and influence. Below are a few key takeaways:

- Twitter has emerged as a major news source. In 2009, only 14% of Congressional staffers described it this way. The number jumped to 41% in 2012.

- National and local media brands are trusted equally. Staffers indicated that they rely on both major national media brands and inside-the-Beltway publications for the full story.

- Media consumption remains the same during recess. The Journal’s survey revealed that two-thirds of polled staffers spent the same or more time catching up on developments with print and online media when Congress is in recess.


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Digital Tactics

Beekeeper Service Day

Beekeeper Group celebrated its two-year anniversary last Thursday by participating in a day of service at Martin Luther King Jr. Memorial Library. Staffers and Partners worked with job-seekers crafting resumes, writing cover letters, and filling out applications. The experience made a particularly significant impression on Beekeeper intern and resident Eagle Scout, Ryan Kerr. “I’ve done a lot of these types of events before but I felt that this was one of the most personal,” he said. “It was direct interaction with the person you’re helping. You don’t always get that.”

For Partner Mike Panetta, the day was eye-opening. “You hear so much about unemployment and the job market that it’s easy to forget how difficult the process really is,” he said.

In addition to having fantastic technology resources, Beekeeper was fortunate to have the help of the tireless, patient library staff. We can’t thank them enough for their support. We had a great time and hope to be back soon!


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Service

Bee Mine: the DeBEEriefing

 

The Beekeeper Bee had a busy day traveling all over DC to hand-deliver Valentines goodies and well-wishes to our three Bee Mine contest winners (and their appreciative office coworkers). Without further ado, they are: Katie Taylor (below, right) of the American Heart Association, Sarah Nordstrom (below, left) of Novo Nordisk, and Karen Metivier-Carreiro of the National Rural Electric Cooperative Association. Thank you to everyone who participated! We had a great time. Check out our Twitter and Facebook pages for photos and recaps of the visits!


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Bee Mine

Bee-hind the Scenes of Beekeeper’s Latest Video

In preparation for the upcoming 2012 Public Affairs Council National Grassroots Conference in Miami, Beekeeper Group put together this video depicting our mascot’s search for his Valentine. Though the clip itself is short, the filmmaking process was anything but. From brainstorming story ideas to filming within the constraints of a single room, to stitching together and editing clips, the Beekeeper staff had its hands full. Fortunately, we were up to the challenge.  Tackling each aspect individually (and leaving ourselves plenty of time), the team was able to slowly assemble the finished product. Although this was an internal, company-oriented project, we approached it as we would any client-based endeavor: setting milestones and tailoring it to a specific audience (the public affairs/public advocacy community). These two elements – fixed, realistic objectives and knowing your audience – are critical to any successful advocacy campaign.

The video also features a contest invitation. Viewers/interested individuals can nominate a colleague to be visited by the Beekeeper Bee through our website or via Twitter. For the latter, tweet #BeeMine along with your colleague’s name, workplace and city, and mention @BeekeeperGroup. The winner will receive a basket of goodies delivered in-person to their workplace by the Bee on Valentine’s Day.*

 

*Applies only to individuals with offices inside the Beltway. Those who work outside the DC area will have a gift mailed to them.


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Digital Tactics

A Social Media Banana Split

NPR recently aired this story examining how Ohio and North Carolina residents are using Twitter to vie for the favor of the Chiquita fruit company, which is considering moving its Cincinnati headquarters to Charlotte.

The report describes how Ohio marketing executive Kevin Dugan turned to Twitter to persuade Chiquita’s CEO, Fernando Aguirre, to keep the company in Cincinnati. Together with his friend J.B. Kropp, the two devised the hashtag #NoCincyBananaSplit to drum up support. In response, Charlotte resident Brian Francis created #BananasForCLT, igniting a virtual tug-o-war between Ohio and North Carolina Twitter users for Chiquita’s attention.

This campaign’s success can largely be attributed to knowing your audience; Dugan engaged Aguirre through a medium he used frequently and employed a simple, recognizable phrase (#NoCincyBananaSplit) to rally the surrounding community.

The story also reflects a growing trend of executives communicating directly with their constituents through social media. Other leaders would do well to emulate this; Facebook and Twitter not only allow you to directly interact with your audience, but also provide your organization immediate access to valuable feedback.


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