Beekeeper Group Lobby Day App Featured in CEO Update

The International Franchise Association’s use of Beekeeper Group’s innovative Lobby Day app was recently featured in the influential publication CEO Update. You can read the full article here:

IFA Pioneers Paperless Fly-in with New Lobby Day App
Trade group forgoes printing 500 congressional directories; some early users tweet, post and check in about their Hill visits
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Beekeeper Group worked with IFA to develop a customized version of our standard Lobby Day application that allowed attendees of their 2012 Public Affairs Conference to have everything they needed for effective lobbying right in the palm of their hand, wrapped in the branding and messaging of the organization.

The article cites the experience of one franchisee, which is a typical use case of activists using the Lobby Day application during Congressional visits:

“Moments after meeting with his congressman, Tom Epstein spread the news using a new app customized for the International Franchise Association. He hit the “Share” icon on his iPhone, and with a few clicks sent a tweet, posted on his Facebook page and checked in on Foursquare, all using the #franchisejobs hashtag.”

By using the Lobby Day app, not only did IFA save resources by not having to print hundreds of Congressional directories that would have been obsolete within a few months, it empowered their members to spread the word about their activies in Washington and the issues they cared about through their own networks via integration with major social media channels.

According to the article, IFA is already planning on using the app next year. “This was kind of a beta test,” said Matt Haller, FA vice president of public affairs. “We think it was a home run from that standpoint.”

You can see a demo of Beekeeper Group’s Lobby Day in the both the iTunes and Google Play app stores. To arrange a demo or for more information, please contact Mike Panetta at mikep@beekeepergroup.com or at (202) 540-8787.