• 08
    Sep
    2014

    by Shana Glickfield

    You’d think we’d have the hang of it by 2014, right?  But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach.  This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities.

    So we were thrilled to have Colin Delaney present to a packed room on how social media can help with advocacy at

  • 04
    Sep
    2014

    by Leslie Carlson

    What Is Click bait?

    You’ll never believe what Facebook announced today! Read on to find out about the jaw-dropping news that was shared exclusively with us.

    Have your attention, do we? Teaser headlines have the tendency to draw people in, goading them to read on or click through. Instinctively, communicators do not want to oversell the content they are producing. They have been forced to evolve with this landscape in order to alleviate the risk that their message gets lost in the fold. Grabby headlines have become common practice, with sites like Upworthy and Buzzfeed…

  • 03
    Sep
    2014

    by Hannah Levy

    Beekeeper Group has grown significantly, and continues to grow with the addition of five new-bees. Account Manager Katarina Hamelin, Account Manager Leslie Carlson, Senior Visual Designer Johanna Ostrich, and Research Assistants Kali Ryan and Malena Lopez.

    New-bees in the Hive! Big welcome to Johanna, Katarina, Kali, Malena, and Leslie. New-bees in the Hive! Big welcome to…

  • 27
    Aug
    2014

    by Rebecca Moore

    Try going 24 hours without getting a Facebook notification that someone you know has participated in the ALS Ice Bucket Challenge. This fundraising phenomenon has clogged Facebook pages, infiltrated Twitter feeds and taken over YouTube channels, proving (as we always suspected) that a link and a hashtag do not a digital advocacy campaign make.

    Anything that goes viral this fast is sure to garner its share of controversy. The challenge has been

  • 22
    Aug
    2014

    by Salomone Baquis

    Earlier this year, one of Beekeeper’s clients was in the middle of a large online advertising campaign when they noticed something strange: ad clicks, which had been gradually increasing for several weeks, suddenly skyrocketed. Over two days, total spend (determined by the number of times someone clicks on an ad) jumped nearly 400 percent. Nothing had changed — messaging, ad copy, and issue status all remained untouched.