• 12
    Dec
    2014

    by Shana Glickfield

    If you’re like us, you’re not just getting ready for the holidays- you’re getting ready for the new Congress.  Whether the results of the midterm elections were good news or bad news for you, you’ll still need to introduce your organization and issues to the new folks on the Hill.

    Where to begin?  Here are four tips for engaging new Members and their staff:

    1. Welcome Them – It’s so simple, but often forgotten.  Send new Members a letter to introduce yourself, your organization, and your issues.  Don’t make an ask just yet and be patient with a…

  • 24
    Nov
    2014

    by Leslie Carlson

    Think of how fast change occurs.

    Just ten years ago, many of us didn’t own cell phones. Our social media of choice was Myspace or an online journal. We filled in our election ballot with a No. 2 pencil and never spoke of our choice publicly, much less was it tracked alongside other data online.

    At Lilly’s Digital Advocacy Institute Conference, Erik Qualman, author of Socialnomics, spoke to attendees about how quickly things evolve in the world of digital and how to…

  • 20
    Nov
    2014

    by Lauren Fliegelman

    First you invested in the research, then you turned it into a creative infographic, but now what?

    Animated infographics are another way we like to help our clients further leverage their data-driven creative pieces. These video infographics can be shared on social channels or embedded into blog posts, extending the life of their initial release.  Many clients also use them to run on screens at events and conferences. In the end, the video adopts the look and feel of the one-dimensional infographic, giving it a more dynamic and lively presence.

    For example, Beekeeper Group helped Global…

  • 13
    Nov
    2014

    by Katarina Hamelin

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    While it’s easy to spark up a stimulating, in-person conversation, maintaining your audience’s interest via a Twitter chat is another story.

    In today’s digital environment, Twitter chats are being…

  • 06
    Nov
    2014

    by Lauren Fliegelman

    At some point during our educational or professional careers, most of us have been introduced to the 7 Habits of Highly Effective People, Stephen Covey’s all-encompassing code to leading a successful life and optimizing your potential. While following all seven steps can have beneficial results, it was habit five, Seek First to Understand, Then to be Understood, that struck me as an apt lesson for any online community manager to take to heart given its simplicity as a powerful…