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How to Create a Custom Short URL with Bitly

If you’re like me, you get a little twinge of social media envy each time you see someone using a custom short URL.  Not only do they help track and shorten links, but short URLS also highlight your brand and—let’s face it—they just look cool.   Recently, we had the opportunity to help a client set up their own branded short domain. During the process, we found many outdated articles on the topic, but few that reflected some updated policies […]
 
 
 

Pitching to Reporters: Pro Tips and Pet Peeves

Fighting for space on the front page challenges every organization, no matter the size or cause. Reporters receive hundreds of pitches each week with pushes to cover events, causes, or points of view. How can advocacy organizations break through the noise and get their issues represented? Successfully pitching reporters holds the key to consistent, positive coverage for your cause. Before you step up your game with pro tips, there are a few basic principles to live by so you don’t […]
 
 
 

CUNA Wins Grassroots Innovation Award

We’re proud to announce that our work with the Credit Union National Association (CUNA) has been awarded the “Social Media Innovation Award” at the Public Affairs Council’s 2014 National Grassroots Conference. Beekeeper Group worked with CUNA on their “Don’t Tax Tuesday” campaign to generate constituency-matched social media messages as a means to get credit union advocates to engage directly with their members of Congress on Facebook and Twitter. The campaign focused on two specific Tuesdays, one in July and one in […]
 
 
 

Using GIFs to Tell a Story: Review, Refine and Test Your Messages for 2014

It’s a new year and your organization has new goals, new strategies and new plans for content development. So why are you still using messages that haven’t been tested since 2011? Before you invest time, money, and resources into developing digital strategies or creating effective content, there should be certainty and organizational consensus that your message will resonate with your community, reach your target audience and remain compelling. This can be achieved through simple message development and message testing by […]
 
 
 

The “Dominant Social Media Platform” Turns Double Digits

The importance of demographic-based social media metrics is a trend that we predict will continue to grow well into 2014. Twitter’s hiring of Nuria Santamaria to the position of Multicultural Strategist, a position which will focus advertising dollars towards minority demographics, is a strong indicator of this trend. Facebook recently turned double digits and with its new age, a new demographic trend is has appeared among its users. The latest Pew Research Center survey shows that the social media goliath is becoming […]
 
 
 

Announcing the 2014 Advocacy Leaders Network Schedule

We are pleased to announce another exciting year of our Advocacy Leaders Network (ALN) workshop series, tailored to senior advocacy, government affairs, and public relations professionals. The goal of this advanced advocacy training is to enhance relationships, communications, and understanding between citizens and Congress. This is achieved through professional development and networking opportunities for the public affairs community. Below is the schedule and topics for the 2014 workshop series: March 28: Can You Hear Me Now? Why Talking to Regulatory Agencies Matters and How […]
 
 
 

Lego Film & Beekeeper

Each February Beekeeper Group sends The Bee down to sunny Florida to take part in the National Grassroots and National PAC Conferences. Advocacy professionals from across the country gather to share their experiences and learn about what’s percolating in the world of advocacy. Attendees have gotten into the tradition of creating short video spots introducing their agencies to one another, ideally to showcase their penchant for creativity. You might remember our submission from last year, Postcards From Key West. It […]
 
 
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Six Months Later – How Gmail Tabs are Affecting Your Email Marketing

In June, we told you about the potential effects of the new tab system Google put in place to help Gmail users manage their inboxes. At the time, many in the digital advocacy community were worried that the new email management system would relegate email messages sent from campaigns to forgotten tabs in users’ inboxes. This is the result of advocacy emails containing unsubscribe links within the content. Six months later, it’s still too early to tell, but results seem […]
 
 
 

New Strategies for Twitter Advocacy at #TwitterDC

Earlier this week, several of us from Beekeeper Group had the opportunity to attend the first #TwitterDC of 2014. These events are always a great opportunity to hear the latest data on Twitter usage and to learn about emerging best practices for political and advocacy campaigns. For me, it was most interesting to see what new strategies are being used by advocacy groups to take their Twitter presence to the next level. Some of these strategies included: Creating dedicated multimedia […]
 
 
 

How to thank your advocates this holiday season

  Not surprisingly, Washington, D.C. was again a busy place this year for trade groups and their activists. Advocates swarmed the Hill to tell Congress just why they should support their position on various bills and legislative threats. So, what better way to show your appreciation than thanking your advocates? I was reminded of the importance of a thank-you note today, albeit an electronically-served one, when I received an email from a campaign I joined earlier in the year. The […]