• 10
    Apr
    2015

    by Leslie Carlson

    Great content starts with a great story. The ability to generate engaging content that will capture the attention of your advocacy audience can be a powerful differentiator between your organization and others. Memorable stories can bring people together around a specific issue, but how do you make them relevant enough to draw attention? Be timely!

    Newsjacking is a tactic your advocacy organization can use to insert your own angle into a breaking news story or conversation about a large, known event. It has the ability to generate both social media engagement and traditional media…

  • 08
    Apr
    2015

    by Beekeeper Group Staff

    Some thoughts on getting to know new legislators and staff, taken from the Congressional Management Foundation blog after our recent Advocacy Leaders Network Event:

    Thank You.

    This was the resounding message in the candid commentary from a former U.S. Congressman and panel of current and former Hill staffers at the Advocacy Leaders Network’s (ALN) “Reaching Capitol Hill: The Class of 2015” workshop on Friday,…

  • 19
    Feb
    2015

    by Shana Glickfield

    We are excited to announce an exciting new addition to our hive!

    Frank Stovicek joins Beekeeper Group this week as our new VP of Technology. Frank is a top notch developer and technology expert, who knows the communications and advocacy space very well.

    Prior to…

  • 13
    Feb
    2015

    by Hannah Levy

    From the Advocacy Leaders Network blog:

    Advocacy Leaders Network is designed to enhance grassroots and government relations professionals’ understanding of decision-making and operational practices in Congress. Through interactive workshops involving expert panelists, presentations, case studies and roundtable discussions, attendees gain knowledge of strategies and practices that will enrich communications and relationships between citizens and Congress.

    Our past four years of half-day workshops have been a rousing…

  • 10
    Feb
    2015