Blog
Best Practices for Fly-In’s From Advocacy Leaders Network
The most recent Advocacy Leaders Network event, Come Fly-In with Me: Best Practices for Capitol Hill Lobby Days was a great success! Advocacy professionals gathered at the Beekeeper Group offices to hear advice from our presenters with the aim of learning the tips and tricks for planning and implementing a stress-free organizational Lobby Day on Capitol Hill. The event began with a keynote address by Congressional Management Foundation President, Bradford Fitch. Brad unveiled findings of a recent Congressional Management Foundation (...)
Looking to Simplify Your Lobby Day?
Planning a lobby day, fly-in or summit for your organization can be a daunting prospect. Preparing materials for your members shouldn’t be, though. This is where the idea for Lobby Day, our award-winning app available for iOS and Android, was borne. Have you seen our Lobby Day app? We’ve created a smartphone app that provides instant access to all of your lobby day essentials. Built-in maps, Congressional directories, talking points, event schedules and social sharing tools are at your advocate’s fingertips when they’re using (...)
Did David Ogilvy Predict Advertising’s Future?
In 1983, advertising figurehead David Ogilvy published Ogilvy On Advertising, a primer with information on everything from how to create successful ad copy (good headlines) to his thoughts on using celebrity testimonials (don’t). The final section of the book, “I predict 13 changes,” lists his predictions for the profession’s future. While advertising is only one part of a successful advocacy campaign, Ogilvy’s thoughts bear revisiting, if only to compare with present-day realities. Below is the full 1983 list, reprinted from (...) Infographic of the Month: Image sizes for Facebook
I enjoy a good infographic. I LOVE a useful infographic such as this one by the crew at TechWyse that shows you exactly how to size images correctly for Facebook. (H/T to Ragan.com for sharing this via daily Extra e-newsletter.) We manage a lot of online communities here at Beekeeper Group, and sometimes, nothing comes in handier than knowing off-hand the dimensions social networks like Facebook require for sizing images correctly. This knowledge typically comes from using the platform on (...)
Come ‘Fly-in’ With Us on May 17th
From the Advocacy Leaders Network blog: We are excited to announce the full list of speakers for the May 17th Advocacy Leaders Network event, Come Fly-In with Me: Best Practices for Capitol Hill Lobby Days: Tony Kudner- Program Manager, Grassroots Advocacy, National Hospice and Palliative Care Association Sarah Nordstrom- Manager, Government Affairs, Novo Nordisk Meredith Nethercutt - Director, Public Affairs and Grassroots Advocacy, National Association of Manufacturers Amelia Wang- Chief of Staff, Representative Judy Chu (CA-27) Bradford Fitch- President and CEO, (...)
FCC distracted driving showcase connects groups
On Friday, April 19, the Federal Communications Commission (FCC) brought together stakeholders advocating on the issue of driver distraction at its first-ever symposium. As you likely already know, this is an issue I also champion through the Distraction Free Fridays (#DFF) campaign via my blog, Be Car Chic. We just wrapped up National Distracted Awareness Month, but the turn of a calendar page doesn’t have to mean you forget the importance of this issue. Check out this quick video I (...)
5 Must-have WordPress Plugins for Your Advocacy Website
Over the last couple of years, WordPress has become a valuable tool for advocacy organizations both big and small, providing them with a medium for telling their story. As a publishing platform, WordPress offers a great range of functionality for its users. One way to enhance the features of your new website is through WordPress plugins. Below is a list of 5 plugins we always install on Beekeeper Group managed advocacy websites: 1) WordPress SEO by Yoast The first step (...)
Beyond the Laptop: Using Mobile to Enhance Your Org’s Message
Google recently announced that it would upgrade its advertising service, AdWords, with “enhanced campaigns.” The move into the mobile market proves that Google means business. Going mobile has been a challenge that advertisers have struggled with as privacy concerns, technological hurdles, and tracking difficulties have made monetization tricky. The new platform addresses the complexities of a “multi-device world” with improved, customizable targeting options and reporting for new conversions like phone calls and app downloads. One of its best features: advertisers (...)
How Do Your Non-profit Digital Metrics Stack Up?
Every year, we eagerly await the updated M+R Benchmark Report, an in-depth look at digital performance metrics for non-profits, advocacy organizations and fundraisers of all types. The 2013 report reflects analysis for the year 2012. What does it say about Beekeeper Group that this kind of thing excites us? For many of our clients, we focus tremendous energy on developing and analyzing the online landscape in their industry or issue area. The M+R data is invaluable when comparing our clients (...)
