• 21
    May
    2015

    by Matthew Zablud

    The paint is dry and the dust has settled – Beekeeper Group has officially moved into its new offices.

    Just like bees in nature we knew our old hive was too small, so we swarmed off and started a new one. The new space is at 1101 14th Street NW in downtown Washington and has an “urban agricultural” vibe using reclaimed barn wood walls to accent the open floor plan and industrial garage door dividers.

    It’s been a…

  • 15
    May
    2015

    by Malena Lopez

    When it comes to garnering support for your advocacy issue,  email campaigns can play a central role–but only if they’re done right.  The average user receives roughly 120 emails per day but less than 16 of them ever get read . In fact, for every 1,000 fundraising emails opened last year, nonprofits earned just $17.00. So how are you supposed to grab your audience’s attention or persuade them to take action if you…

  • 10
    Apr
    2015

    by Leslie Carlson

    Great content starts with a great story. The ability to generate engaging content that will capture the attention of your advocacy audience can be a powerful differentiator between your organization and others. Memorable stories can bring people together around a specific issue, but how do you make them relevant enough to draw attention? Be timely!

    Newsjacking is a tactic your advocacy organization can use to insert your own angle into a breaking news story or conversation about a large, known event. It has the ability to generate both social media engagement and traditional media…

  • 08
    Apr
    2015

    by Beekeeper Group Staff

    Some thoughts on getting to know new legislators and staff, taken from the Congressional Management Foundation blog after our recent Advocacy Leaders Network Event:

    Thank You.

    This was the resounding message in the candid commentary from a former U.S. Congressman and panel of current and former Hill staffers at the Advocacy Leaders Network’s (ALN) “Reaching Capitol Hill: The Class of 2015” workshop on Friday,…

  • 19
    Feb
    2015

    by Shana Glickfield

    We are excited to announce an exciting new addition to our hive!

    Frank Stovicek joins Beekeeper Group this week as our new VP of Technology. Frank is a top notch developer and technology expert, who knows the communications and advocacy space very well.

    Prior to…