• 04

    by Shana Glickfield

    If you work in Grassroots or Government Affairs, you’ve probably helped to plan a Lobby Day. And if so, you know that…

    1. Your work day will start at 6am. And that’s after months of intensive planning.


    2. At breakfast, one of your speakers will go over their allotted time throwing off your detailed schedule.

  • 08

    by Shana Glickfield

    I recently connected with Congressman Jared Polis directly and without an appointment.  No, I don’t have an “in” in the typical sense. Or do I? I got to connect with Congressman Polis because he frequently pops up on Periscope, the livestreaming video app now owned by Twitter.

  • 21

    by Matthew Zablud

    The paint is dry and the dust has settled – Beekeeper Group has officially moved into its new offices.

    Just like bees in nature we knew our old hive was too small, so we swarmed off and started a new one. The new space is at 1101 14th Street NW in downtown Washington and has an “urban agricultural” vibe using reclaimed barn wood walls to accent the open floor plan and industrial garage door dividers.

    It’s been a…

  • 15

    by Malena Lopez

    When it comes to garnering support for your advocacy issue,  email campaigns can play a central role–but only if they’re done right.  The average user receives roughly 120 emails per day but less than 16 of them ever get read . In fact, for every 1,000 fundraising emails opened last year, nonprofits earned just $17.00. So how are you supposed to grab your audience’s attention or persuade them to take action if you…

  • 10

    by Leslie Carlson

    Great content starts with a great story. The ability to generate engaging content that will capture the attention of your advocacy audience can be a powerful differentiator between your organization and others. Memorable stories can bring people together around a specific issue, but how do you make them relevant enough to draw attention? Be timely!

    Newsjacking is a tactic your advocacy organization can use to insert your own angle into a breaking news story or conversation about a large, known event. It has the ability to generate both social media engagement and traditional media…