By Justin Kutner and Alex Dickinson Can you believe six months have passed since the election? Neither can we. The hive is still buzzing about the results from November thanks to a recent survey conducted by the George Washington University Graduate School of Political Management and ORI. The survey sheds light on how voters used social media to follow and interact with the 2012 election, and as two GWU alumni working in social media, we wanted to share some of (...)
The Public Affairs Council awarded its top honor for innovation in grassroots innovation to the International Franchise Association (IFA) for their IFA Franchising Votes mobile application developed by Beekeeper Group in support of IFA’s 2012 Public Affairs Conference. “We are honored to receive this award that recognizes the power of grassroots within the franchising community,” said Matt Haller, IFA vice president of Public Affairs and Chief of Staff to IFA President & CEO, Steve Caldeira. “Working with Beekeeper Group we (...)
Ask anyone who’s been paying attention, and they’ll likely tell you that 2012 was a mixed bag. Domestically, the news was dominated by election coverage; airways were taken over by local and national campaign commercials. Felix Baumgartner skydived from outer-space, the Mars Curiosity Rover landed on the red planet, and after 244 years, Encyclopedia Britannica discontinued its print edition. Internationally, the continuation of the Arab Spring, watched live by the world on Twitter, the Summer Olympics, simulcast online, and the (...)
The International Franchise Association hosted its Public Affairs Conference in Washington, DC in September 2012, which attracted more than 500 attendees. The fly-in was just like hundreds of others held yearly in Washington -- conference rooms on the Hill had the potential to change, messages had the potential to shift, and attendees required information. IFA wanted the ability to push information out to its attendees instantly, giving them the information they needed at their fingertips and allowing them to forgo a thick binder filled with reams of paper.
Read about how Beekeeper Group worked with IFA to create a "paperless" Congressional fly-in via our innovative "Lobby Day" mobile application.
Challenge The Department of Health & Human Services (HHS) called on the Alzheimer’s Association to solicit feedback from caregivers and disease sufferers on the first draft of the National Alzheimer’s Plan. Although implemented by Alzheimer’s Association, all feedback generated by the campaign, called “The National Alzheimer’s Project: From Act to Action,” was shared with HHS to help guide final implementation of the Plan. The goal was to solicit as much feedback from those affected by the Plan as possible within (...)
When the Alzheimer’s Association was called upon by the U.S. Department of Health & Human Services (HHS) to solicit feedback from caregivers and those affected by the disease for input on the first draft of the National Alzheimer’s Plan, they called on Beekeeper Group to help them generate some buzz. Our work for the Alzheimer’s Association was recently honored by the Webby Awards, often described as the “Oscars” of online media. We were recognized in the Webby’s “activism” category and are (...)