Your government affairs team might have some good relationships on the Hill, but what about your members, activists, and grassroots voices? It’s your buzzing bees that can have the most significant impact on policymakers thanks to in-district relationships, authentic stories, and a natural passion for the issues impacting them most.
Our most recent Advocacy Leaders Network program addressed how your nonprofit, trade association, or corporation, can utilize a key contact program to maintain an active stream of influential communications with policymakers. Here are the three keys to success:
1. Inspire Your Key Contacts
• Show them their potential and their impact. Local key contacts are often big fish in a small pond, unlike in Washington.
• Make becoming a lead advocate for your organization an esteemed position held by only those selected through a competitive application process.
• Give them a wide range of options for advocacy tactics, so that they can choose which activities they’re most comfortable with.
2. Embrace Depth Metrics
• Utilize surveys or RAP Index to better understand who in your base has good relationships and interest in engaging more with policymakers.
• Define what your high-value activities are and then encourage those most.
• Assign number levels to different actions to identify highest performing key contacts.
3. Coach and Mentor
• Equip them with the information that they need, including talking points, training, and mock Congressional meetings.
• Have peers demonstrate and share success stories to inspire others to get more involved. Videos are great for this.
• Form legislative action committees in states (and give them sufficient support to take actions).
Was this information valuable to you? If so, join us at our next Advocacy Leaders Network program in December, where we’ll be discussing Mobile Advocacy.