There are a few PACs in Washington that I’m sure will see a boost of activity, and not just because of mid-term elections. Attendees of the recent Women in Government Relations: PAC, Politics & Grassroots Conference learned new ways to inspire support, participation and increased contributions to meet their PAC goals thanks to the following speakers:
- Lisa D. T. Rice, Political and External Affairs Strategist (Moderator)
- Mica Evans Hider, Director Federal Affairs, American Chemistry Council
- Meaghan Killion Joyce, Political Affairs Manager, International Paper
- Suzy Sterner, Director, Congressional Relations, Exelis
Here are some of the key tactics they shared that you can apply to boost your PAC today:
1) Go Peer to Peer - Sometimes the most influential messenger is a peer, rather than the boss (or especially the PAC Manager). Research showed the people were more likely to sign-up for their PAC when asked by a trusted colleague.
2) Tie Issues to Bottom Line – Not everyone is a political junkie, so it helps to tie wonky issues back to the company bottom line. Also, take the common challenge of questionable impact head on. Use a tone to let people know they have a say and that they can recommend which candidates receive support.
3) Know Your Audience - Different audiences will respond to different themes, rewards, and messages. If you’re trying to engage CEOs, then you want to do a big ticket raffle (Superbowl tickets, vacations, etc.) rather than a wacky fundraiser.
4) Set Contribution Guidelines - Revise and share the suggested contribution amounts based on pay level scales. One PAC saw a big increase just by raising up the lowest suggested contribution amount.
5) Make it Fun! - Themed campaigns get people buzzing around the office. Use a unique and memorable theme throughout activities, outreach, and giveaways.
6) Say Thank You – Just like any other fundraising campaign, it’s important that people are recognized for the contribution. If you can have a VIP call and thank them, that’s great, but even just hand-written notes or a phone call can make people feel appreciated.