Last week, at the Politics Online Conference 2010, a panel of industry experts assessed some of the top online tools and platforms in terms of their effectiveness for politics and advocacy. The panel also delivered thoughts on the future viability of these platforms by rating them either as a “FAIL – At Risk” (meaning the platform was potentially at risk), or “<3″ – [A.K.A the heart emoticon] (meaning the platform was likely to succeed or continue to succeed). As soon as we get the video of the panel we will post the discussion segments. But, in the meantime, here is a list of some of the online tools and platforms and the overall rating from the panel:

First, the panelists:

  • Shana Glickfield – Beekeeper Group
  • David All – David All Group
  • Mark Drapeau – Microsoft
  • Frank Gruber – Shiny Heart Ventures


  • Facebook:        4 x ‘<3′   [Very Positive]
  • Twitter:            3 x ‘<3′, 1 x ‘Fail – At Risk’   [Strong But Some Risk]
  • MySpace:         4 x ‘Fail – At Risk’   [At Risk Unless in Music Scene or Districts with Low College Attendees]
  • UStream:         4 x ‘<3′   [Very Positive]
  • Ning:                3 x ‘Fail – At Risk’, 1 x ‘<3′   [Losing Ground but Revamp May Rejuvenate]
  • ChatRoulette4 x ‘<3′   [Very Positive]
  • Tumblr:            4 x ‘<3′   [Very Positive]
  • YouTube:         4 x ‘<3′   [Very Positive]
  •       3 x ‘Fail – At Risk’   [Diminishing Relevance and Utility]
  • Linkedin:          3 x ‘Fail – At Risk’, 1 x ‘<3′   [Useful Only as an Online Rolodex]
  • Location Based Services (FourSquare / Gowalla):          4 x ‘<3′   [Very Positive]
  • Email to Capitol Hill:    3 x ‘Fail – At Risk’, 1 x ‘<3′   [Less Effective But Still Valuable]
  • Farmville:         All panelists hoped it would be a ‘Fail – At Risk’ very soon!

Please feel free to add any other online tools/platforms and your ratings in the comments section below.