Is Your Marketing Program Ready for the Digital Era?
Are you looking to expand your marketing skills and better understand the changing role of marketing in the digital era? Join us on Thursday, June 21st, at 4pm for the launch party and discussion for the book Marketing in the Round by Gini Dietrich and Geoff Livingston.
The digital era demands more from corporations and organizations than traditional marketing strategies can fulfill. In order to meet digital challenges, there is an imperative need to develop new, multichannel marketing approaches that integrate various marketing disciplines, from PR and advertising to social media and direct marketing. Dietrich and Livingston’s book dives into the world of multichannel marketing by detailing how to join together these diverse forms of marketing to create a marketing “round.”
During the program, Dietrich and Livingston, along with a panel of experts, will offer their expertise on breaking down silos and transforming corporate culture to empower multichannel marketing and provide training on multichannel marketing approaches and tactics.
Training provides useful tips on:
• How to form your marketing round
• What are the best methods to develop an integrated multichannel program
• Which approaches work best based on your marketing round’s strengths
• How to measure your results
• How to integrate social media
• Best practices based on panel and attendee experiences
In addition to discussion and training, the event will include a reception with cocktails and hors d’ouvres and each attendee will receive an autographed copy of Marketing in the Rounds. RSVP here!!