• 02
    Dec
    2016

    How do you know if you are doing this right? How do your campaigns compare to the industry standard? What IS the industry standard? Millions of dollars are spent on advocacy campaigns each year, and it often feels like your reinventing the wheel.

    This event will examine what well-versed practitioners, industry bodies, and service providers already know, and show you how to leverage this knowledge into success for you and your organization.

    To purchase a single ticket for this event, click here.

  • 16
    Sep
    2016

    Once upon a time… there was a crucial issue that stakeholders just could not grasp. Grassroots Manager Joe Schmoe goes through the same process every year, and is baffled by the declining support. Finally, John attends an advanced advocacy training session where he is told he needs to make this next campaign human, compelling, and emotional- and really connect people to this cause.

    Attendees will learn to capture stories and redraft the narrative to be both visual and evocative, while storybanking the experiences from your constituents, and packaging them in a way that resonates with the…

  • 23
    Jun
    2016

    Beekeeper Group is prod to sponsor this year’s Digital Media and Advocacy Summit.

    The digital communications landscape changes constantly and that change affects how you convey your advocacy message.

    Online advocacy has become a vital part of grassroots and policy campaigns, so it’s important for any public affairs or communications manager to understand how changes in the digital world impact an organization’s overall success.

    At this daylong event, you’ll learn from experts in the corporate and nonprofit sectors who have been successful in leveraging the latest trends into…

  • 10
    Jun
    2016

    Are your issue campaigns sounding a little stale? Does your board want a new approach to ongoing campaigns? Maybe it’s time to consider a rebrand. Many organizations think branding is as simple as picking a name and designing a logo. This approach underestimates the importance of the branding process and does not take into account creating an enduring brand presence.

    This event will feature a mix of experts from both inside and outside our industry, exploring what makes a successful brand, how an organization can brand or rebrand an issue campaign, and discuss the process of rolling out…

  • 02
    Jun
    2016

    If you don’t understand the mass appeal of Snapchat, you are not alone. It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but with 100 million daily users it’s definitely reaching a large audience. Snapchat has recently worked to rehab its more frivolous reputation and has seen brands such as CNN, National Geographic, and the Wall Street Journal establishing presences on the platform. Advertisers have also taken notice…