Tag Archives: advocacy

 
 

How Do Your Non-profit Digital Metrics Stack Up?

Every year, we eagerly await the updated M+R Benchmark Report, an in-depth look at digital performance metrics for non-profits, advocacy organizations and fundraisers of all types. The 2013 report reflects analysis for the year 2012. What does it say about Beekeeper Group that this kind of thing excites us? For many of our clients, we focus tremendous energy on developing and analyzing the online landscape in their industry or issue area. The M+R data is invaluable when comparing our clients (...)
 
 
Tags: advocacy, benchmarking, email (...)
 
 
 

What Zombies and Corrupt Congressmen Can Teach Us About the Future of Television

I recently wrapped up watching seasons of my two favorite shows, AMC’s The Walking Dead and Netflix’s House of Cards. One is about a group of survivors of a zombie apocalypse and the other is about a corrupt Congressman and his Machiavellian scheme to get more power in Washington. While the two shows are very different, they both offer a window into the future of television shows and how viewers consume and interact with content offered by media companies. Those (...)
 
 
 
 

Beekeeper Group Wins Grassroots Innovation Award from Public Affairs Council for Mobile Application

The Public Affairs Council awarded its top honor for innovation in grassroots innovation to the International Franchise Association (IFA) for their IFA Franchising Votes mobile application developed by Beekeeper Group in support of IFA’s 2012 Public Affairs Conference. “We are honored to receive this award that recognizes the power of grassroots within the franchising community,” said Matt Haller, IFA vice president of Public Affairs and Chief of Staff to IFA President & CEO, Steve Caldeira. “Working with Beekeeper Group we (...)
 
 
 
 
 

Still Questioning Twitter For Advocacy?

When the Mashable headline reads “Every Senator and 90% of House Members Now Use Twitter” you know it’s time to pay attention!  Yes, according to Twitter: When the 112th Congress convened in 2011, 44% of the Senate and 35% of the House were active on Twitter. In two years time, that’s grown to 100% of the Senate and 90% (398 representatives) of the House. Now there are 29 states with their entire delegation tweeting (both senators and all representatives); every (...)
 
 
 

Get Ready to Workshop Your Advocacy Education in 2013

Whether you live in Washington, work with the government, or simply read the news, you understand that Congress can be difficult to navigate. Communicating and building relationships with policymakers and their staff can seem overwhelming. If you’re an advocacy leader, how do you ensure that you are making the most out of your grassroots efforts? In 2011, Beekeeper Group joined forces with the Congressional Management Foundation (CMF) to find a way to convey this message to advocacy and government relations (...)
 
 

Beekeeper Group Wins Two W3 Awards and a Telly

The W3 Awards, which honor “creative excellence on the web” for videos, websites and marketing programs, recently recognized Beekeeper Group for our work with two outstanding organizations.
 
 
 

Beekeeper Group Lobby Day App Featured in CEO Update

Beekeeper Group worked with the International Franchise Association to develop a customized version of our standard Lobby Day application that allowed attendees of their 2012 Public Affairs Conference to have everything they needed for effective lobbying right in the palm of their hand, wrapped in the branding and messaging of the organization.
 
 
 

Introducing our Lobby Day App to #DCTech

On Monday evening Shana and Mike presented our Lobby Day App to over 700 attendees of the 5,300 person strong DC Tech Meetup Group and we’re proud to say the initial feedback was great! Bellow is a short presentation that outlines some of the major features of Lobby Day. Please let us know in the comments what you liked / didn’t like and any suggestions for improvement. Download the demo now in the iTunes Store today Lobby Day is iPhone (...)
 
 
 
 

Advocacy Professionals Still Learning from SOPA/PIPA Campaign

Recently, the Congressional Management Foundation hosted a webinar as part of their Partnership for a More Perfect Union. CMF recently completed a 5 month study on the campaign to defeat the Stop Online Piracy Act and the Protect IP Act. The purpose of the study and subsequent webinar was to identify the differences in strategy between the battle against SOPA/PIPA and other high profile issues. What CMF discovered was that the primary tactics for success in the fight against SOPA/PIPA (...)
 
 

Going Far with ThinkNear

Once upon a time, companies put advertisements on television. The formula was simple: big money = big viewing share. People saw commercials and responded accordingly, or so the thinking went. It wasn’t a bad approach. Today, TV ads – while still powerful – are for many organizations akin to buying a refrigerator for the box: effective but wholly unnecessary. The proliferation of smartphones and general rise of the Internet have made it easy to run a successful campaign without resorting (...)