• 09

    Innovate to Motivate®  is for intellectually curious political involvement professionals who embrace sharing of best practices from diverse organizations. We value a rigorous curriculum that includes professional development topics and the latest research on the science of influence (because it’s not an art) professional development, and going “an inch wide and a mile deep” on PAC and grassroots execution strategies.
    I2M 2014 conference registration is now open. December 9-11, at the Ritz-Carlton New Orleans. The Ritz-Carlton, New Orleans is ranked as one of Travel+…

  • 14

    To celebrate the accomplishments of women who are raising the bar in public relations, WWPR will host its 25th annual Washington PR Woman of the Year Award Luncheon on Friday, November 14, 2014 at the Fairmont Hotel. The Woman of the Year Luncheon, established in 1990, is WWPR’s signature event fostering camaraderie among women in public relations, culminating in a must-attend event that honors the achievements of those who have reached a pinnacle in the profession.


    The finalists for the WWPR’s 2014 Washington PR Woman of the Year Award are:

    Susan Matthews Apgood- News…

  • 05

    This program features roundtable discussions led by experts discussing topics and issues of the day facing nonprofit PR professionals. You will have an opportunity to participate in four roundtable discussions with topic leaders, share best practices and ask questions in a small group environment. Topics include:

    • Integrating Storytelling into Your Communications – Katie McBreen, VP, Communications & Public Affairs, National Retail Federation
    • Five Steps to Improve Your Website – Ray Van Hilst, Director, Client Strategy &…
  • 03

    This past weekend, I joined a diverse group of coders, policy makers, and thought leaders at the Sunlight Foundation’s 5th annual Transparency Camp. The two-day unconference focused primarily on discovering and discussing ways to leverage open data for better social, policy, and advocacy outcomes. The event highlighted a number of exciting opportunities that could have the power to improve our ability to use data for advocacy purposes.

  • 01

    Fighting for space on the front page challenges every organization, no matter the size or cause. Reporters receive hundreds of pitches each week with pushes to cover events, causes, or points of view. How can advocacy organizations break through the noise and get their issues represented?


    Successfully pitching reporters holds the key to consistent, positive coverage for your cause. Before…