Tag Archives: advocacy


What can #OpenData do for you?

This past weekend, I joined a diverse group of coders, policy makers, and thought leaders at the Sunlight Foundation’s 5th annual Transparency Camp. The two-day unconference focused primarily on discovering and discussing ways to leverage open data for better social, policy, and advocacy outcomes. The event highlighted a number of exciting opportunities that could have the power to improve our ability to use data for advocacy purposes.   One challenge that came up throughout the sessions was identifying ways to […]

Pitching to Reporters: Pro Tips and Pet Peeves

Fighting for space on the front page challenges every organization, no matter the size or cause. Reporters receive hundreds of pitches each week with pushes to cover events, causes, or points of view. How can advocacy organizations break through the noise and get their issues represented? Successfully pitching reporters holds the key to consistent, positive coverage for your cause. Before you step up your game with pro tips, there are a few basic principles to live by so you don’t […]

Using GIFs to Tell a Story: Review, Refine and Test Your Messages for 2014

It’s a new year and your organization has new goals, new strategies and new plans for content development. So why are you still using messages that haven’t been tested since 2011? Before you invest time, money, and resources into developing digital strategies or creating effective content, there should be certainty and organizational consensus that your message will resonate with your community, reach your target audience and remain compelling. This can be achieved through simple message development and message testing by […]

Announcing the 2014 Advocacy Leaders Network Schedule

We are pleased to announce another exciting year of our Advocacy Leaders Network (ALN) workshop series, tailored to senior advocacy, government affairs, and public relations professionals. The goal of this advanced advocacy training is to enhance relationships, communications, and understanding between citizens and Congress. This is achieved through professional development and networking opportunities for the public affairs community. Below is the schedule and topics for the 2014 workshop series: March 28: Can You Hear Me Now? Why Talking to Regulatory Agencies Matters and How […]

Six Months Later – How Gmail Tabs are Affecting Your Email Marketing

In June, we told you about the potential effects of the new tab system Google put in place to help Gmail users manage their inboxes. At the time, many in the digital advocacy community were worried that the new email management system would relegate email messages sent from campaigns to forgotten tabs in users’ inboxes. This is the result of advocacy emails containing unsubscribe links within the content. Six months later, it’s still too early to tell, but results seem […]

Best Practices in Mobile Advocacy

From the Advocacy Leaders Network blog: The final event in our 2013 Advocacy Leaders Network event series took a deep dive into the latest and greatest uses of mobile technology for advocacy, including apps, shortcodes, and responsive design. The event was complete with informative presentations, lively conversations, and many takeaways. Of course, we also took this opportunity to launch an Advocacy Leaders Network mobile app, and Beekeeper Group’s new Advobot, a mobile virtual presence controlled via mobile app, even made […]

Our 2013 Swarm of Best Practices

Our Hive did a lot of talkin’ in 2013! From digital strategy, to lobby days, to contact management, we’ve shared some of the best tips and tricks in the biz for managing an advocacy program.  Here’s a round-up of the best of our best practices from 2013. Survey says: Top 10 Social Media Takeaways from Election 2012 Using Video to Tell Congress Who You Are, What You Do Shares Trolls and Change: 3 Ways to Define Social Media Success 5 […]

Three New Disruptive Technologies

The internet was set ablaze last month by Coin, a device which allows multiple credit cards to exist on one single credit card shaped device. Coin is innovative, solves a common issue (wallet bulk), and has that “from the future” quality that contributed to the product’s viral takeoff. In just 47 minutes, Coin had amassed $50,000 in sales – and the product won’t even be in consumers’ hands until Summer 2014. Coin turns the traditional ‘one credit card, one account’ […]

Is Your Advocacy Campaign A Charlatan, Martyr, or a Hustler?

Best known for his imaginative ceramic speakers, San Francisco based industrial designer Joey Roth has a something of a unique take on design philosophy. As a part of a series of posters espousing his rules to design, Roth takes a look at three different approaches to the execution and realization of ideas: the Charlatan, the Martyr, and the Hustler. Roth’s visual metaphors lend themselves to conceptualizing how to strike the perfect balance between talking about an idea and working towards […]

The Five Ws and One H of Google Analytics and Advocacy

Recently, I had the opportunity to join local techie collective DC Web Women for An Overview of Google Analytics and Reporting, the latest event in their CodeHer series. The event featured Elastic Interactive founder Dawn Lodge Golden, who sagely guided the crowd through the basics of Google Analytics, one of the most popular and robust web analytics tools. While listening to Dawn talk, I started thinking about the important role reviewing and assessing your organization’s analytics can play in determining […]