• 13

    From the Advocacy Leaders Network blog:

    Advocacy Leaders Network is designed to enhance grassroots and government relations professionals’ understanding of decision-making and operational practices in Congress. Through interactive workshops involving expert panelists, presentations, case studies and roundtable discussions, attendees gain knowledge of strategies and practices that will enrich communications and relationships between citizens and Congress.

    Our past four years of half-day workshops have been a rousing…

  • 09

    Innovate to Motivate®  is for intellectually curious political involvement professionals who embrace sharing of best practices from diverse organizations. We value a rigorous curriculum that includes professional development topics and the latest research on the science of influence (because it’s not an art) professional development, and going “an inch wide and a mile deep” on PAC and grassroots execution strategies.
    I2M 2014 conference registration is now open. December 9-11, at the Ritz-Carlton New Orleans. The Ritz-Carlton, New Orleans is ranked as one of Travel+…

  • 14

    To celebrate the accomplishments of women who are raising the bar in public relations, WWPR will host its 25th annual Washington PR Woman of the Year Award Luncheon on Friday, November 14, 2014 at the Fairmont Hotel. The Woman of the Year Luncheon, established in 1990, is WWPR’s signature event fostering camaraderie among women in public relations, culminating in a must-attend event that honors the achievements of those who have reached a pinnacle in the profession.


    The finalists for the WWPR’s 2014 Washington PR Woman of the Year Award are:

    Susan Matthews Apgood- News…

  • 05

    This program features roundtable discussions led by experts discussing topics and issues of the day facing nonprofit PR professionals. You will have an opportunity to participate in four roundtable discussions with topic leaders, share best practices and ask questions in a small group environment. Topics include:

    • Integrating Storytelling into Your Communications – Katie McBreen, VP, Communications & Public Affairs, National Retail Federation
    • Five Steps to Improve Your Website – Ray Van Hilst, Director, Client Strategy &…
  • 22

    Earlier this year, one of Beekeeper’s clients was in the middle of a large online advertising campaign when they noticed something strange: ad clicks, which had been gradually increasing for several weeks, suddenly skyrocketed. Over two days, total spend (determined by the number of times someone clicks on an ad) jumped nearly 400 percent. Nothing had changed — messaging, ad copy, and issue status all remained untouched.