Tag Archives: Advocates


How to thank your advocates this holiday season

  Not surprisingly, Washington, D.C. was again a busy place this year for trade groups and their activists. Advocates swarmed the Hill to tell Congress just why they should support their position on various bills and legislative threats. So, what better way to show your appreciation than thanking your advocates? I was reminded of the importance of a thank-you note today, albeit an electronically-served one, when I received an email from a campaign I joined earlier in the year. The […]

The Bee Visits Miami – Top 10 Highlights from the 2012 PAC Grassroots Conference

Beekeeper Group was thrilled to be part of yet another first-rate Public Affairs Council Grassroots Conference last week in Miami Beach. It’s pretty tough to beat warm weather, a cool breeze, sandy beaches and of course, the top Public Affairs professionals in the country! Corporations, non-profits, trade associations and prominent vendors and consultants gathered from all over for a week of presentations, networking and professional development. Here are our top 10 highlights: Congressional Management Foundation’s Bradford Fitch gave an excellent […]

Wooing Your Legislators After the Fly-in ‘First Date’

You just completed a successful fly-in. Your top industry advocates flew into DC from around the country, met with their Congressman and Senators, and are feeling excited by their interactions with the law making process. You’re on top of the world and ready for a much needed vacation. But what if we told you that your advocates have only made it to the first date? Anne Darconte (Director of Outreach for the National Petrochemical & Refiners Association), a grassroots practitioner with extensive […]

Foursquare: Check-In to Win

All of the fuss over Foursqare reminds me of three years ago when Twitter was starting to reach critical mass and altering the social media landscape.  In the advocacy community, the main question about Foursquare is the same one we were asking about Twitter back then:  How does this change the game for advocacy campaigns? In terms of advancing social advocacy, Foursquare looks to have even more potential.  There are a number of important new capabilities that Foursquare ties together […]

Shift Happens: Rethinking How We Label Activists

It seems like the only constant in our lives today is change. The same is true with your members, supporters, and activists. Today’s busy world makes identifying and categorizing your advocates more difficult than ever. Add to the problem that most organizations have some fairly antiquated methods for storing and labeling their activists. Some labels, like “online “ or “offline” activist, “grasstops” or “super-activists” are based on artificial standards derived from outdated or over-simplified business rules. These labels can actually […]