Hive Talkin'

Flashing in Public

As anyone with an iPhone or iPad knows, Steve Jobs has some major issues with Adobe Flash.  He’s correct in some of his concerns, but in my opinion, he’s currently putting his products (and users) at a disadvantage.  I’m not going to venture into which of his arguments are reasonable, and which are far-fetched.  Apple dictates what its products support, and Steve Jobs dictates what Apple does.  So, what does this mean for the development community?  Over the past few years, Flash has been increasingly billed as the more and more universal platform for developing multimedia.  With support on so many browsers, Flash had a penetration rate that was unrivaled.  Now, Flash development needs to be effectively abandoned, because so many users want to enjoy the content on their mobile devices. When someone looks at a website on an iPhone, and it tells them “Flash is required to view this site,” the site might as well not even exist.  There are some wonderful Javascript libraries out there (jQuery for one) that provide good cross-browser animations.  However, the issue with JavaScript remains that all code is available to anyone who knows how to operate Firebug, once the code is used on a site.  Another issue exists with video.  Flash provides a good, universal platform for delivering video content to users.  HTML5 supports the direct embedding of video in HTML pages, without the need for a browser plug-in.  Not all browsers currently support HTML5, and the ones that do can’t agree on a universal video codec.  So, this still leaves us compressing videos twice.  Ultimately, the move to more open technologies is a good one.  Unfortunately, full support is not quite there, and probably will not be for some time.  Mr. Jobs is making a bold move by trying to expedite the transition, but it’s a little “too soon.”

Steve Jobs – Thoughts on Flash

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My Secret Crush

Last night, I had a dream about an iPad. Yes, readers, sometime between midnight and 7 AM EST, an Apple product entered what I considered a realm of healthy fantasy, a space previously populated by certain ex-boyfriends and Desmond from Lost.  

 

Here’s the weird part: I didn’t think I even liked the iPad. Though I had warmed to it a little since we were first introduced (“Really, Steve Jobs? You’re calling it an iPad?”) I still was just not that into it. The iPad didn’t seem like my type. I like my gadgets small and super portable, and I’m not into playing games (neither in relationships nor on screens). Plus, I don’t like to play the field. I got a new MacBook last fall, and my iPhone is due for an upgrade. I felt comfortable with the current status of my relationship with Apple products, and didn’t think I was ready to move my commitment up to the next level.

 

But Apple’s done the promotional equivalent of showing up at my door with flowers every day. Those sexy advertising campaigns — serene living rooms! faceless hipsters! — are showing me another side of the iPad, and melting my skepticism/cynicism that this gadget’s a cad. Crazy powerful? Lasts all day? More books that I can read in a lifetime? Oh baby.

Sex appeal has long been a hallmark of Apple products, and I wonder how successfully the company will capitalize on its traditional good looks in their efforts to convince people they need an entirely new category of devices. Then again, it appears that the marketing strategy is premised on looks first, functionality second. Maybe their game is to play down the iPad’s intelligence and just make us all lust after it. If so, will enough people go in for the eye candy? Or will the iPad be just a summer fling? We’ll see.   

 

Meanwhile, I’ll still be making eyes at the iPad for at least a few more months. I know the Rules. I’m certainly not the kind of girl who goes all the way on a first generation.    

 

 


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