We’ve discussed the benefits of embracing mobile for communications and advocacy, but how do you implement that? Beekeeper recently helped Capital Area Foreclosure Network (CAFN), a Washington area group dedicated to helping residents prevent foreclosure, to accomplish precisely this. Through a mobile campaign, the network hoped to promote their free hotline that helps connect Spanish and English speakers to a free HUD-certified housing counselor near their home or work. CAFN understood that much of its target audience, both lower-income and (...)
