Tag Archives: Banana

 

A Social Media Banana Split

NPR recently aired this story discussing how Ohio and North Carolina residents are using Twitter to vie for the favor of the Chiquita fruit company, which is considering moving its Cincinnati headquarters to Charlotte. The report describes how Ohio marketing executive Kevin Dugan turned to Twitter to persuade Chiquita’s CEO, Fernando Aguirre, to keep the company in Cincinnati. Together with his friend J.B. Kropp, the two devised the hashtag #NoCincyBananaSplit to drum up support. In response, Charlotte resident Brian Francis […]
 
 
Tags: Aguirre, Banana, Baquis (...)