• 28


    We all know how easy it can be to get distracted these days, especially online. Current trends in web design are all about cutting down on unnecessary elements and making your message shine. This is a perfect strategy when thinking about creating a successful advocacy campaign website.

    You’ll notice that the trends outlined below…

  • 16

    Messaging Blog Graphic

    With many state legislatures finished with their session or adjourning in the next few weeks, now is the perfect opportunity to plan ahead and outline new goals, new strategies and new plans for content development. But there’s a step before planning content and that’s reviewing, refining, and testing your organizational messages – yes, those messages that…

  • 27

    Please join us for our annual spring Advocacy Leaders Network happy hour.

    Over the past five years, many of you have joined us for substantive sessions on all aspects of maximizing your advocacy campaigns, but sometimes the best learning comes from just talking to your peers over drinks!

    The Advocacy Leaders Network is a community of senior advocacy, government affairs, and public relations professionals. In addition to our quarterly event series, we will be providing these professional networking opportunities as a chance for us all to meet in a fun, informal setting.


  • 14

    Whether you are expanding a current campaign from national to international or kicking-off a brand new project abroad, there is much to consider prior to communicating effectively outside the United States. While it’s true that the world is flatter than ever, this doesn’t mean that a cookie cutter campaign will be effective worldwide.

    From the simple to the complex, below are some of the most important areas to consider when communicating or advocating abroad.


    Don’t take for granted that your international target audience uses the same online…

  • 12

    Each year, AGRP members come together at their Annual Meeting to strengthen and grow their networks with peers in the fields of advocacy and lobbying. These professionals discuss not only emerging issues in public policy, but how to improve their skills to do their work more effectively and efficiently. Non-members are welcome to attend and learn more about the value of joining AGRP.

    Additionally, four top congressional staff from leadership offices will sit on a panel at the signature event of the Annual Meeting, and former White House Chief of Staff and Secretary of Defense, Donald…