• 17

    Every year, we eagerly await the updated M+R Benchmark Report, an in-depth look at digital performance metrics for non-profits, advocacy organizations and fundraisers of all types. The 2013 report reflects analysis for the year 2012.

    What does it say about Beekeeper Group that this kind of thing excites us? For many of our clients, we focus tremendous energy on developing and analyzing the online landscape in their industry or issue area. The M+R data is invaluable when comparing our clients against industry benchmarks.

    We view the…

  • 29

    The Public Affairs Council (PAC) is hosting an event on May 12th (2:00pm – 3:00pm) on the important topic of convincing higher-ups that it is worth engaging in Social Media for public affairs.

    They are featuring Manan Shah at Novo Nordisk and our good friend Sue Zoldak at Adfero Group.

    PAC also has some great resources including their

  • 01

    Eventbrite (a service we Beekeepers use regularly for managing our own events) recently made national news with the release of some of its internal numbers on the impact of tweets versus Facebook likes for generating ticket sales through the site. Mashable was quick to pick-up the story followed by NPR, CNN and numerous other news outlets and…

  • 22

    It is nerdy to admit, but I love benchmarking. I am also an ROI junkie – but I will leave that for a future post. I became obsessed with benchmarking data after almost every client I worked with would ask pretty much the same question: “ok, so you are saying our campaign was a success but how does it compare to the industry average?” At first I thought it was an inside joke all clients played on their consultants. They knew their consultants had a plethora of metrics reports (especially for their online campaigns), but did they really think we carried an almanac of ‘industry…