Tag Archives: Facebook


Facebook Click Bait Changes and How They Affect Your Advocacy Content

What Is Click bait? You’ll never believe what Facebook announced today! Read on to find out about the jaw-dropping news that was shared exclusively with us. Have your attention, do we? Teaser headlines have the tendency to draw people in, goading them to read on or click through. Instinctively, communicators do not want to oversell the content they are producing. They have been forced to evolve with this landscape in order to alleviate the risk that their message gets lost […]

The “Dominant Social Media Platform” Turns Double Digits

The importance of demographic-based social media metrics is a trend that we predict will continue to grow well into 2014. Twitter’s hiring of Nuria Santamaria to the position of Multicultural Strategist, a position which will focus advertising dollars towards minority demographics, is a strong indicator of this trend. Facebook recently turned double digits and with its new age, a new demographic trend is has appeared among its users. The latest Pew Research Center survey shows that the social media goliath is becoming […]

Facebook Users Mindless, Don’t Know What They Like, Data Says

As 2013 winds down, tech companies are beginning to release data about what shaped the year online. Facebook and Spotify have already published reviews with their most popular songs and search terms, and Twitter is due out with its own recap soon. The results sound impressive (4,500,000,000 hours of music streamed!), but what do they actually mean? One story from The Atlantic examines a list of the most viral publishers from the past month. Using data from the Spike database, […]

Advocacy Campaigns and Social Media: The Keys to Success

Earlier this month I attended Salsa Labs’ 2013 Community Conference. This gathering of advocacy organizations, non-profits and public affairs agencies occurs once per year, and is one of the best places to pick up new ideas, touch base with industry-wide best practices, and provide advocacy organizations with our advice. (Beekeeper Group Partner Henri Makembe spoke on a panel that discussed lessons non-profits and advocacy agencies can learn from political campaigns.) One focus of the conference was on advocacy campaigns on social media. […]
Tags: advocacy, CRM, Facebook (...)

Facebook Rolls Out Hashtag Functionality: Non-Profits Everywhere Should Rejoice

This week, Facebook announced that they would be integrating hashtags (#) – you know, that genius way of organizing the world’s collective thoughts that has already been put to good use on Twitter and Instagram? (P.S. – Facebook owns Instagram ). As the news spreads, the announcement is making waves across the internet, from NBC News to Wired magazine. Until now, trade associations and non-profit organizations have had to fork over big money for Facebook ads in order for the […]
Tags: Facebook, hashtag, instagram (...)

Facebook Giving Advertisers Something to “Like”

Despite social media’s popularity, organizations are still struggling to convert engagement into profit. Internet search advertising has exploded in the last decade thanks to Google, but adoption of Facebook and Twitter as marketing tools has been more tepid as advertisers have questioned their value and effectiveness. This hesitation may fade, though, as these sites fine-tune their approach. Facebook’s recent Black Friday collaboration with Wal-Mart (article available to subscribers only), in which the retail giant launched the social network’s biggest mobile-advertising […]

Facebook Best Practices: Quick Tips from USA Today’s Social Media Editor

I recently attended National Press Club’s latest event in their Get it Online series, where I had the opportunity to hear from Mary Nahorniak, USA TODAY’s Social Media Editor.  Nahorniak shared the evolution of USA TODAY’s main Facebook page over several years, and the lessons learned in that time.  Here are just a few of my favorite tips from Nahrniak’s talk for getting your Facebook strategy up to speed: Backfill your timeline with important dates for your organization/cause. Switch up […]

Loves and Loathes: Our feelings about iOS 6

We know that love and loathe are strong words, but when it comes to Apple, there seems to be no middle ground. The newest version of Apple’s operating system for its mobile devices – iOS 6 – has caused so much of an uproar since its release that even CEO Tim Cook apologized for the updated, yet worse, maps. The App Store even curated a list of alternatives for disenfranchised e-cartographers. Apple competitor, Samsung, is taking this opportunity to poke […]
Tags: Apple, Facebook, iPad (...)

Socializing “Old Media” – An Interview with Andrea Stone of the Huffington Post

Andrea Stone, senior national correspondent for the Huffington Post, has had a front row seat watching the social media Darwinism rampant in journalism, where the name of the game is adapt or die. Having spent most of her career as a reporter for USA TODAY, Andrea has seen slow to adapt reporters fall by the wayside. “As a journalist, you MUST be on social media. If you’re not, you’re probably not working anymore or have changed careers.” With nearly 63,000 […]

This is How Bees Celebrate Social Media Day

Today, June 30, marks the second annual Social Media Day, and event created by the ever-popular Mashable. People are gathering all across the country in honor of this occasion. While happy hours and in-person gatherings are fun for some, we at Beekeeper like to put our own spin on #SMDayDC. Check out how the Beekeeper Bee celebrated today: Built our hive of friends by pollinating our Twitter feed and Facebook page. Checked out what was happening on Google Buzz. (We […]