Tag Archives: Facebook

Facebook Rolls Out Hashtag Functionality: Non-Profits Everywhere Should Rejoice

This week, Facebook announced that they would be integrating hashtags (#) – you know, that genius way of organizing the world’s collective thoughts that has already been put to good use on Twitter and Instagram? (P.S. – Facebook owns Instagram ). As the news spreads, the announcement is making waves across the internet, from NBC News to Wired magazine. Until now, trade associations and non-profit organizations have had to fork over big money for Facebook ads in order for the (...)

Facebook Giving Advertisers Something to “Like”

Despite social media’s popularity, organizations are still struggling to convert engagement into profit. Internet search advertising has exploded in the last decade thanks to Google, but adoption of Facebook and Twitter as marketing tools has been more tepid as advertisers have questioned their value and effectiveness. This hesitation may fade, though, as these sites fine-tune their approach. Facebook’s recent Black Friday collaboration with Wal-Mart (article available to subscribers only), in which the retail giant launched the social network’s biggest mobile-advertising (...)

Facebook Best Practices: Quick Tips from USA Today’s Social Media Editor

I recently attended National Press Club’s latest event in their Get it Online series, where I had the opportunity to hear from Mary Nahorniak, USA TODAY’s Social Media Editor.  Nahorniak shared the evolution of USA TODAY’s main Facebook page over several years, and the lessons learned in that time.  Here are just a few of my favorite tips from Nahrniak’s talk for getting your Facebook strategy up to speed: Backfill your timeline with important dates for your organization/cause. Switch up (...)

Loves and Loathes: Our feelings about iOS 6

We know that love and loathe are strong words, but when it comes to Apple, there seems to be no middle ground. The newest version of Apple’s operating system for its mobile devices – iOS 6 – has caused so much of an uproar since its release that even CEO Tim Cook apologized for the updated, yet worse, maps. The App Store even curated a list of alternatives for disenfranchised e-cartographers. Apple competitor, Samsung, is taking this opportunity to poke (...)

Socializing “Old Media” – An Interview with Andrea Stone of the Huffington Post

  Andrea Stone, senior national correspondent for the Huffington Post, has had a front row seat watching the social media Darwinism rampant in journalism, where the name of the game is adapt or die. Having spent most of her career as a reporter for USA TODAY, Andrea has seen slow to adapt reporters fall by the wayside. “As a journalist, you MUST be on social media. If you’re not, you’re probably not working anymore or have changed careers.” With nearly (...)

This is How Bees Celebrate Social Media Day

Today, June 30, marks the second annual Social Media Day, and event created by the ever-popular Mashable. People are gathering all across the country in honor of this occasion. While happy hours and in-person gatherings are fun for some, we at Beekeeper like to put our own spin on #SMDayDC. Check out how the Beekeeper Bee celebrated today: Built our hive of friends by pollinating our Twitter feed and Facebook page. Checked out what was happening on Google Buzz. (We (...)

Using social media for individual advocacy

Most people know that I have a background in grassroots advocacy and that I’m passionate about social media. But what you may not realize is that I have an even deeper passion for the automotive industry. Yes, I love cars. Since 2008, I’ve been experimenting with this online medium, and I have been astonished at how quickly it has enabled me to form relationships within the car enthusiast community worldwide. In fact, thanks to the alliances I’ve formed through Twitter, (...)

Release Your Internal Advocacy Numbers

Eventbrite (a service we Beekeepers use regularly for managing our own events) recently made national news with the release of some of its internal numbers on the impact of tweets versus Facebook likes for generating ticket sales through the site. Mashable was quick to pick-up the story followed by NPR, CNN and numerous other news outlets and blogs. It made us think – which organizations in the advocacy and non-profit space could have noteworthy numbers they wouldn’t mind sharing. Here (...)

Fan Only Content For Facebook

Ever wonder how some Facebook pages are able to require you to like their page before showing you certain content such as a video or a coupon?  Have you seen pages that use a custom graphic or message asking you to “like” their page that you no longer see once you click the button?  Do you wonder what it would take to implement similar functionality on your Facebook page? If you answered “yes” to one or more of the questions above, take (...)

Book a Flight on Facebook

I love it when someone builds a new Facebook app that takes a web-based function and re-creates it inside of the Facebook architecture.  Whether you’re moving a product or driving advocacy-based action, addressing your Facebook audience with a tool that gets the job done without linking visitors to an outside website is the best way to go. That’s why I’m impressed by Delta Airlines new Ticket Window Facebook App.  You can actually search for flights and book tickets directly from (...)