Tag Archives: grassroots


Pitching to Reporters: Pro Tips and Pet Peeves

Fighting for space on the front page challenges every organization, no matter the size or cause. Reporters receive hundreds of pitches each week with pushes to cover events, causes, or points of view. How can advocacy organizations break through the noise and get their issues represented? Successfully pitching reporters holds the key to consistent, positive coverage for your cause. Before you step up your game with pro tips, there are a few basic principles to live by so you don’t […]

CUNA Wins Grassroots Innovation Award

We’re proud to announce that our work with the Credit Union National Association (CUNA) has been awarded the “Social Media Innovation Award” at the Public Affairs Council’s 2014 National Grassroots Conference. Beekeeper Group worked with CUNA on their “Don’t Tax Tuesday” campaign to generate constituency-matched social media messages as a means to get credit union advocates to engage directly with their members of Congress on Facebook and Twitter. The campaign focused on two specific Tuesdays, one in July and one in […]

Does Your Key Contact Program Need a Boost?

Your government affairs team might have some good relationships on the Hill, but what about your members, activists, and grassroots voices?  It’s your buzzing bees that can have the most significant impact on policymakers thanks to in-district relationships, authentic stories, and a natural passion for the issues impacting them most. Our most recent Advocacy Leaders Network program addressed how your nonprofit, trade association, or corporation, can utilize a key contact program to maintain an active stream of influential communications with […]

Come ‘Fly-in’ With Us on May 17th

We are excited to announce the full list of speakers for the May 17th Advocacy Leaders Network event, Come Fly-In with Me: Best Practices for Capitol Hill Lobby Days:   From the Advocacy Leaders Network blog: Tony Kudner- Program Manager, Grassroots Advocacy, National Hospice and Palliative Care Association Sarah Nordstrom- Manager, Government Affairs, Novo Nordisk Meredith Nethercutt - Director, Public Affairs and Grassroots Advocacy, National Association of Manufacturers Amelia Wang- Chief of Staff, Representative Judy Chu (CA-27) Bradford Fitch- President and CEO, Congressional Management Foundation […]

Get Ready to Workshop Your Advocacy Education in 2013

Whether you live in Washington, work with the government, or simply read the news, you understand that Congress can be difficult to navigate. Communicating and building relationships with policymakers and their staff can seem overwhelming. If you’re an advocacy leader, how do you ensure that you are making the most out of your grassroots efforts? In 2011, Beekeeper Group joined forces with the Congressional Management Foundation (CMF) to find a way to convey this message to advocacy and government relations […]

Speakers for Next Advocacy Leaders Network Event Announced

Have you ever wondered about the best way to synchronize your organization’s lobbying and grassroots efforts? Join us June 15th for the next installment in theAdvocacy Leaders Network event series, entitled Getting Cats and Dogs to Play Nice in the Office: Integrating Your Lobbying and Grassroots Operations. Coordination in messaging and strategy not only helps professional advocates, it enhances the connection between citizens and their elected officials. This program is designed for advocacy professionals in BOTH sides of the office […]

It’s Not Just What Komen Did Wrong, But What Planned Parenthood Did Right

It’s Not Just What Komen Did Wrong, But What Planned Parenthood Did Right: Lessons Learned from Both Sides of the Susan G. Komen for the Cure Backlash This blog post was originally published as a guest posting on the Salsa Labs blog. Almost everyone in the nonprofit community is doing some level of reflection in light of the overwhelming response to Susan G. Komen for the Cure’s decision to withdraw Planned Parenthood’s eligibility for funding (which has since been reversed). […]

The Bee Visits Miami – Top 10 Highlights from the 2012 PAC Grassroots Conference

Beekeeper Group was thrilled to be part of yet another first-rate Public Affairs Council Grassroots Conference last week in Miami Beach. It’s pretty tough to beat warm weather, a cool breeze, sandy beaches and of course, the top Public Affairs professionals in the country! Corporations, non-profits, trade associations and prominent vendors and consultants gathered from all over for a week of presentations, networking and professional development. Here are our top 10 highlights: Congressional Management Foundation’s Bradford Fitch gave an excellent […]

Is it Time to Leave Lobbyists Behind? A Look Into Social Lobbying

A recent article by POLITICO’s Anna Palmer entitled “K Street’s boom goes bust” describes how many DC lobbying firms reported stagnant or negative revenues in 2011.  Their sluggish year is attributed to the slow economy and, perhaps more significantly, major shifts occurring in the public affairs industry.  The article describes how a few new kids on the advocacy block are starting to rival the traditional lobbying establishment: “Fights are no longer just about which side has the most — or […]

Full House at the Advocacy Leaders Network First Event

On Friday, December 9, the Advocacy Leaders Network event series kicked off at the Bloomberg Government offices. We were pleased to host a full house at the first of four advocacy-specific events hosted by the Congressional Management Foundation and produced by the Beekeeper Group. The event theme, “Breaking Through on Capitol Hill:  Making Noise vs. Making a Difference,” triggered a high-level of engagement and intense discussion between the panelists and the audience. The speakers’ advice on how to get Hill […]