• 30
    Jan
    2017

    Beekeeper Group is a proud sponsor of this year’s The Advocacy Conference!

    The grassroots and advocacy profession is changing … and so are we.

    The Advocacy Conference is the evolution of the National Grassroots Conference, a reflection of the changing nature of grassroots, advocacy and government relations.

    Join us in January to learn about the evolution of the profession, and how to grow and evolve your own advocacy program.

  • 02
    Dec
    2016

    How do you know if you are doing this right? How do your campaigns compare to the industry standard? What IS the industry standard? Millions of dollars are spent on advocacy campaigns each year, and it often feels like your reinventing the wheel.

    This event will examine what well-versed practitioners, industry bodies, and service providers already know, and show you how to leverage this knowledge into success for you and your organization.

    To purchase a single ticket for this event, click here.

  • 16
    Sep
    2016

    Once upon a time… there was a crucial issue that stakeholders just could not grasp. Grassroots Manager Joe Schmoe goes through the same process every year, and is baffled by the declining support. Finally, John attends an advanced advocacy training session where he is told he needs to make this next campaign human, compelling, and emotional- and really connect people to this cause.

    Attendees will learn to capture stories and redraft the narrative to be both visual and evocative, while storybanking the experiences from your constituents, and packaging them in a way that resonates with the…

  • 20
    Jun
    2016

    Beekeeper Group is a proud sponsor of this year’s National Grassroots Conference.

    Grassroots is changing — and so are we.
    Join the revolution to get the best insights on what drives advocacy in a digital and customized world.

  • 10
    Jun
    2016

    Are your issue campaigns sounding a little stale? Does your board want a new approach to ongoing campaigns? Maybe it’s time to consider a rebrand. Many organizations think branding is as simple as picking a name and designing a logo. This approach underestimates the importance of the branding process and does not take into account creating an enduring brand presence.

    This event will feature a mix of experts from both inside and outside our industry, exploring what makes a successful brand, how an organization can brand or rebrand an issue campaign, and discuss the process of rolling out…