Hive Talkin'

Beekeeper Service Day

Beekeeper Group celebrated its two-year anniversary last Thursday by participating in a day of service at Martin Luther King Jr. Memorial Library. Staffers and Partners worked with job-seekers crafting resumes, writing cover letters, and filling out applications. The experience made a particularly significant impression on Beekeeper intern and resident Eagle Scout, Ryan Kerr. “I’ve done a lot of these types of events before but I felt that this was one of the most personal,” he said. “It was direct interaction with the person you’re helping. You don’t always get that.”

For Partner Mike Panetta, the day was eye-opening. “You hear so much about unemployment and the job market that it’s easy to forget how difficult the process really is,” he said.

In addition to having fantastic technology resources, Beekeeper was fortunate to have the help of the tireless, patient library staff. We can’t thank them enough for their support. We had a great time and hope to be back soon!


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Service

Death to BUZZ Words!

Being a recent job hunter, I found the LinkedIn Blog’s “10 Most Overused Buzzwords” entry very interesting. Obviously my occupational hunt was very successful, sacking me a position as Research Assistant (aka: intern) here at Beekeeper Group. Yet I still felt that the article pertained to me, and to my fellow resume- writers (lets face it, who ISN’T actively trying to build their resume?) because it offered statistical data and insight into the ten most played out “Buzzwords” in the biz.

Buzzwords are those hackneyed, ambiguous maxims people use to describe themselves, that really don’t tell you anything at all about a person. Not everybody in the job market can be a “results oriented” “entrepreneurial” “problem solver” with a “proven track record”. I mean, being that your resume is an extension of your brand and often your one chance to market yourself to possible employers, it becomes obvious how these phrases could be detrimental to your odds. So much for sticks and stones, right?

Instead of this conventional self-marketing approach, try to shift the focus of your resume to promoting yourself by introducing other facts. Such as:

  • Do you often complete work ahead of deadlines, or under budget?
  • Are you capable of consistently surmounting your sales targets?
  • Have you ever found new markets, introduced a pioneering process, or done something positive that had never been done before?

When trying to think of how to fit information about factual situations into a document that is traditionally expected to be no longer than two pages (including one inch margins!), think back to the last proposal you submitted. How did you phrase the data in the last presentation you gave? When was the last time you heard an exceptional pitch? Chances are, these expositions were not terribly long winded, yet still presented data and facts in an easy to digest format. Use those examples as guidelines and emulate those techniques while editing your resume (or profile, whichever) while also removing the clichéd clutter, and your hunt will likely be far more successful.


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Facebook for the Professional

We’ve known for years that Facebook is a great way to connect with pals- both old and new- and share experiences, pictures, and contact information. What causes many hiccups is how to use Facebook in a professional manner.

I did a little hunting to find the following ideas that prove themselves invaluable when connecting professionally on the great expanse that is Facebook.

1. The big kahoona- privacy. Make sure your privacy settings are adjusted to meet your individual needs. Incorporating privacy lists- such as work, friends, and family- are a great way to keep a tighter leash on your contact information and photos.

2. Archive newsletters, blogs, and other items relating to your company’s brand or your portfolio to allow for easy access by your associates.

3. Add your Facebook URL to a business card or email signature to encourage clients and coworkers to learn more about you- such as interests, prior work experience, and education.

4. Check your contacts before leaving town so you can see what friends currently reside in the area to which you are traveling to.

5. Upload contacts from Microsoft Outlook to connect to more of your business acquaintances through Facebook.

6. Suggest friends to various clients and contacts. They may do the same- leading to potential jobs or clients.

7. Join network, city, or alumni pages to connect with those in your area or from your alma mater.

8. You can make a business account- which is an alternative to a personal Facebook page (you cannot have both) and has no pictures, contact information, etc.

9. Can bring attention to your blog posts through the posting of links or incorporation of posts into a “note”.

10. You can join groups or causes that demonstrate to clients, co-workers, and friends what your interests are and which better sets yourself apart from the crowd. Also you may join groups/causes that relate to your job search or career.

11. Check groups regularly for events that are being advertised. Great networking opportunities may present themselves!

12. Use Facebook chat and messaging to maintain relationships. Don’t just collect friends like baseball cards!

13. There are also a whole host of applications great for business use.


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