We’ve known for years that Facebook is a great way to connect with pals- both old and new- and share experiences, pictures, and contact information. What causes many hiccups is how to use Facebook in a professional manner.
I did a little hunting to find the following ideas that prove themselves invaluable when connecting professionally on the great expanse that is Facebook.
1. The big kahoona- privacy. Make sure your privacy settings are adjusted to meet your individual needs. Incorporating privacy lists- such as work, friends, and family- are a great way to keep a tighter leash on your contact information and photos.
2. Archive newsletters, blogs, and other items relating to your company’s brand or your portfolio to allow for easy access by your associates.
3. Add your Facebook URL to a business card or email signature to encourage clients and coworkers to learn more about you- such as interests, prior work experience, and education.
4. Check your contacts before leaving town so you can see what friends currently reside in the area to which you are traveling to.
5. Upload contacts from Microsoft Outlook to connect to more of your business acquaintances through Facebook.
6. Suggest friends to various clients and contacts. They may do the same- leading to potential jobs or clients.
7. Join network, city, or alumni pages to connect with those in your area or from your alma mater.
8. You can make a business account- which is an alternative to a personal Facebook page (you cannot have both) and has no pictures, contact information, etc.
9. Can bring attention to your blog posts through the posting of links or incorporation of posts into a “note”.
10. You can join groups or causes that demonstrate to clients, co-workers, and friends what your interests are and which better sets yourself apart from the crowd. Also you may join groups/causes that relate to your job search or career.
11. Check groups regularly for events that are being advertised. Great networking opportunities may present themselves!
12. Use Facebook chat and messaging to maintain relationships. Don’t just collect friends like baseball cards!
13. There are also a whole host of applications great for business use.