Hive Talkin'

A Recap from Media Future Now

“Innovation needs to come from how we plan to use and apply these new technologies,” said panelist Corvida Raven at the Media Future Now presentation of What the Kids Are Doing, hosted at the AT&T Innovation Studio in Washington, DC.  Moderated by the always enthusiastic Shireen Mitchell, the discussion covered the ways in which young adults are using social media technology to propel themselves forward socially and economically, and was quite interesting as you may imagine. The panelists were Founder and Editor of SheGeeks.net, Corvida Raven, at 23 years of age, and Founder/ CEO of Teens in Tech Labs, Daniel Brusilovsky, who is still in his teens.  Following are a few points that struck me the most from the conversation.

    •    Daniel described his personal experiences as having the absence of tech integration in the grade school classroom.

    •    There has been a scarcity of real, true innovation in the American tech market because of this missing emphasis on tech in the classroom during grade school (middle and high school) years.

    •    Teenagers are an underutilized, under-supported group who may have the answers and ideas to solve these tech troubles.

    •    The techies of today are teenagers, and a lot of the true innovation taking place is coming from them, and not necessarily engineers.

    •    Both panelists cited the new Face Time feature, which is essentially mobile Skype video chat on your cell phone, as the future of quick communications. Not sure how well this would work in 5th period Algebra, haha.

In a separate conversation with Corvida following the discussion, she brought up an awesome point to me regarding the significance of texting as well as digital media in general. She pointed out that, “Nothing will ever replace written word/ text, and the digital world is just an extension, or digital replica, of what’s real and it simply allows us to save time. The digital space is essential to cataloging the history that we’re making right now because it provides limitless space.” This pretty much summed up the sentiment of the whole discussion. We have limitless space in this digital age. Virtual reality is the true final frontier, and it will never be fully discovered because the youth will constantly be innovaTEEN.


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Want a Dopamine Rush? Try a Web Search!

Beekeeper Group attended the Media Future Now discussion of Search in the future of media and its role on the web, held at the New America Foundation DC office. The event was inspired by the Wired Magazine article, The Web Is Dead”, which proposes that apps will replace the need to search for traditional web pages. This discussion explored many ways in which the Internet is used and the long and short term effects apps will have on the conventional web Search. 

The speakers for this discussion included: Vanessa Fox of Nine by Blue, author of “Marketing in the Age of Google”, and creator of Google’s Webmaster Central. Ronald Goodstein, Associate Professor of Marketing at Georgetown University’s McDonough School of Business. Geoff Livingston, co-founder of Zoetica, as well as Beth Shankle, research Director of the National Press Club.  

The consensus was that although consumers are shying away from open- ended search methods, apps are nothing more than organizational tools, and Search is still at the core of how the Internet is used. Search has become a key component of social media as well, allowing the user to choose how they wish to engage in their online environment. Search tools use behavioral data and demographics to tailor results to the interests of each user, creating a richer experience according to some, or creating a homogeneous environment according to others. In any case, apps augment the search experience for users by allowing individuals to find exactly what they’re looking for, whenever or wherever they want it. Because apps exist for every facet of our lives, online and off, users are able to stay connected to, and filter through, Search more than ever before.

The video of this event can be found on the Media Future Now website. Beekeeper Group found the discussion to be quite interesting, we hope you will watch the footage and weigh in with your own opinions below!


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