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A New Mobile Short Code for People Facing Foreclosure

We’ve discussed the benefits of embracing mobile for communications and advocacy, but how do you implement that? Beekeeper recently helped Capital Area Foreclosure Network (CAFN), a Washington area group dedicated to helping residents prevent foreclosure, to accomplish precisely this.

Through a mobile campaign, the network hoped to promote their free hotline that helps connect Spanish and English speakers to a free HUD-certified housing counselor near their home or work. CAFN understood that much of its target audience, both lower-income and Hispanic families, used mobile devices, but had limited broadband access. Mobile technology represented a way to get at-risk residents connected to a counselor, help them stay connected for follow up, and generally allow CAFN to better address its constituents’ needs.

Using Mobile Commons, Beekeeper and CAFN devised a short-code system that would allow users to “opt-in” to receive tips, advice, and counseling by texting HOME (or CASA for Spanish language) to 877-877.  Replies containing housing counseling information, scam alert tips, and more, are already being delivered to participants.


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Client Work | Digital Tactics

Integration of Social Media and Mobile Websites & Apps

Last month, I had the pleasure of speaking to the web content mavens on the integration of social media and mobile websites and Apps. As I created the slides I tried to emphasize the following points:

  • Mobile is a growing part of how people use social media
  • Your organization should have a mobile strategy. 93% of mobile visitors think negatively of your brand when they have a bad mobile browsing experience on your site. Contextualize the social media experience for mobile users
  • Know the difference between mobile website and mobile apps and make your decision to have one or both based on your mobile strategy and organizational goals.

My slides from the presentation are below.

If your organization needs help with its mobile strategy, don’t hesitate to shoot me a note at henrim@beekeepergroup.com


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Mobile Tickets at Nationals Park

When buying Nats tickets a few times this past season, I noticed an option for mobile delivery.  Essentially, you could pay a separate ticketing fee to have your baseball tickets sent directly to your mobile device.  While I admired the sentiment behind paperless ticketing, I couldn’t see a reason to pay an extra fee, so I opted for paper or print at home tickets.  The logic behind charging an extra fee for something that, in theory, should save the ticketing agency money escapes me (how does not having to print and mail tickets cost ME money?), but I digress.

Things changed when I arranged to take my family to one of the last Nats home games this season.  Long story short, my wife was planning to bring our two boys and meet me at the game.  When she arrived, she realized that she had forgotten the tickets.  I’m sure you can imagine the reaction this realization prompted from our 2 and 4 year old boys, who were decked out in Nats gear, and very excited for the game.

But it turns out there was an easy solution.  Luckily, I opted for the print-at-home option when I purchased my tickets.  If I could pull up the ticket images with the bar codes from my email account on my mobile phone, the ushers could scan them with a special reader and issue us paper printouts with our section and seat numbers for the game (the same reader they use for mobile ticket delivery customers).  A couple of minutes later, we were scanned in and heading to our seats.

Disaster averted thanks to some very cool technology.  The problem is, I still doubt I’ll choose the option for paperless mobile delivery as long as the ticketing agency charges an additional fee.  As you can see from my story, you can forgo the mobile ticketing fee, use the print at home option, and know you can use mobile ticketing as a free backup in the event that you lose your printed tickets.


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