Tag Archives: NPR


A Social Media Banana Split

NPR recently aired this story discussing how Ohio and North Carolina residents are using Twitter to vie for the favor of the Chiquita fruit company, which is considering moving its Cincinnati headquarters to Charlotte. The report describes how Ohio marketing executive Kevin Dugan turned to Twitter to persuade Chiquita’s CEO, Fernando Aguirre, to keep the company in Cincinnati. Together with his friend J.B. Kropp, the two devised the hashtag #NoCincyBananaSplit to drum up support. In response, Charlotte resident Brian Francis […]
Tags: Aguirre, Banana, Baquis (...)

Advocacy Lessons from YouTube ‘Shopping Haul’ Videos

NPR featured a great story yesterday about the “Shopping Haul” YouTube video trend: NPR Story Here. The ‘shopping haul’ video below that was featured in the story has over 1 million views: Shopping haulers use video to feature their recently purchased shopping items, usually to share discounts and ideas with their blog readers or YouTube Channel viewers. This NPR story focused on one hauler’s shopping trip to Old Navy and another’s recent new dress purchase. Of course our favorite quote was in the lead-in to […]
Tags: advocacy, NPR, Shopping Haul (...)