Tag Archives: Online Engagement


The “Dominant Social Media Platform” Turns Double Digits

The importance of demographic-based social media metrics is a trend that we predict will continue to grow well into 2014. Twitter’s hiring of Nuria Santamaria to the position of Multicultural Strategist, a position which will focus advertising dollars towards minority demographics, is a strong indicator of this trend. Facebook recently turned double digits and with its new age, a new demographic trend is has appeared among its users. The latest Pew Research Center survey shows that the social media goliath is becoming […]

Election 2012: Top Senate Campaigns Lack Mobile Sites

Here at the Beekeeper Group, we’re always on the lookout for the latest and greatest, especially when it comes to the wonky world of election politics. After reading an article from Brad Frost at SmashingMagazine.com that compares and contrasts President Obama and Governor Romney’s mobile vs. responsive site design choices, it got us thinking: just how much thought goes into mobile user experience on other high profile campaigns across the country? Despite the acceptance of social media and ubiquity of […]

The Bee Visits Miami – Top 10 Highlights from the 2012 PAC Grassroots Conference

Beekeeper Group was thrilled to be part of yet another first-rate Public Affairs Council Grassroots Conference last week in Miami Beach. It’s pretty tough to beat warm weather, a cool breeze, sandy beaches and of course, the top Public Affairs professionals in the country! Corporations, non-profits, trade associations and prominent vendors and consultants gathered from all over for a week of presentations, networking and professional development. Here are our top 10 highlights: Congressional Management Foundation’s Bradford Fitch gave an excellent […]

Pew Internet Study a Game-Changer for Mobile Strategy

The Pew Internet & American Life Project recently reported on the proliferation of mobile phone usage in its first-ever standalone survey on this subject. The article, written by Senior Research Specialist, Aaron Smith, lays out some interesting facts about smartphone usage in the United States. Here are some facts and figures the piece provides: 83 percent of U.S. adults have a cell phone of some kind. 42 percent of those adults own a smartphone. That means that overall, 35 percent […]

A Recap from Media Future Now

“Innovation needs to come from how we plan to use and apply these new technologies,” said panelist Corvida Raven at the Media Future Now presentation of What the Kids Are Doing, hosted at the AT&T Innovation Studio in Washington, DC.  Moderated by the always enthusiastic Shireen Mitchell, the discussion covered the ways in which young adults are using social media technology to propel themselves forward socially and economically, and was quite interesting as you may imagine. The panelists were Founder […]

Public Engagement Made Easy

Although we in the field of advocacy and communications are often focused on pushing messages out, some of us are also faced with the task of taking information in, collaborating, and consensus building — either among membership or the public at large.  This task used to require conferences, meetings, and other face-to-face communications, but the new world of online tools, including social media, is rapidly growing the opportunities for new forms of cost-effective, solution-driven public engagement. The National Coalition on […]