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    Innovate to Motivate®  is for intellectually curious political involvement professionals who embrace sharing of best practices from diverse organizations. We value a rigorous curriculum that includes professional development topics and the latest research on the science of influence (because it’s not an art) professional development, and going “an inch wide and a mile deep” on PAC and grassroots execution strategies.
    I2M 2014 conference registration is now open. December 9-11, at the Ritz-Carlton New Orleans. The Ritz-Carlton, New Orleans is ranked as one of Travel+…

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    In preparation for the upcoming 2012 Public Affairs Council National Grassroots Conference in Miami, Beekeeper Group put together this video depicting our mascot’s search for his Valentine. Though the clip itself is short, the filmmaking process was anything but. From brainstorming story ideas to filming within the constraints of a single room, to stitching together and editing clips, the Beekeeper staff had its hands full. Fortunately, we were up to the…

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    Members of the Public Affairs Council  frequently ask about the best strategies and tools to monitor online conversations and how to best respond to both positive and negative attention.  PAC is bringing in the experts (yes me!) to answer these questions and divulge the best practices for listening and responding in the always-on, always-active world of the social web.

    Webinar: Monitoring Social Media
    October 6, 2011
    2:00 – 3:00 pm EDT

    The Webinar will teach you how to monitor social media, how to respond to inaccurate information, and how to dialogue with…