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A New Mobile Short Code for People Facing Foreclosure

We’ve discussed the benefits of embracing mobile for communications and advocacy, but how do you implement that? Beekeeper recently helped Capital Area Foreclosure Network (CAFN), a Washington area group dedicated to helping residents prevent foreclosure, to accomplish precisely this.

Through a mobile campaign, the network hoped to promote their free hotline that helps connect Spanish and English speakers to a free HUD-certified housing counselor near their home or work. CAFN understood that much of its target audience, both lower-income and Hispanic families, used mobile devices, but had limited broadband access. Mobile technology represented a way to get at-risk residents connected to a counselor, help them stay connected for follow up, and generally allow CAFN to better address its constituents’ needs.

Using Mobile Commons, Beekeeper and CAFN devised a short-code system that would allow users to “opt-in” to receive tips, advice, and counseling by texting HOME (or CASA for Spanish language) to 877-877.  Replies containing housing counseling information, scam alert tips, and more, are already being delivered to participants.


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Client Work | Digital Tactics

Pew Internet Study a Game-Changer for Mobile Strategy

The Pew Internet & American Life Project recently reported on the proliferation of mobile phone usage in its first-ever standalone survey on this subject. The article, written by Senior Research Specialist, Aaron Smith, lays out some interesting facts about smartphone usage in the United States. Here are some facts and figures the piece provides:

  • 83 percent of U.S. adults have a cell phone of some kind.
  • 42 percent of those adults own a smartphone.
  • That means that overall, 35 percent of Americans own smartphones.
  • There is high adoption of smartphones within the following demographics and communities – the wealthy, the educated, non-whites, and those under the age of 45.
  • 87 percent of smartphone owners use their devices to access the Internet or email, with 68 percent of them saying they do so on a daily basis.

If we combine the fact that the majority of U.S. adults own cell phones with the notion that smartphones are becoming increasingly accessible to the general public, then it is only a matter of time before the former becomes obsolete. In fact, according to Nielsen, smartphones are already outselling their “dumber” counterparts. The company’s May survey indicated that 55 percent of customers who bought a new handset in the past three months reported buying a smartphone instead of a feature phone, which was up from 34 percent  one year ago.

A recent Nielsen study said that 55 percent of those who purchased a new handset in the past three months reported buying a smartphone.

Given these new numbers and what they represent, the mobile strategy game has changed (seemingly overnight). Organizations that are planning to implement a campaign or organize online should definitely take this research seriously because having a mobile strategy is no longer a thing of the future – it’s a thing of right now.


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Mobile Tickets at Nationals Park

When buying Nats tickets a few times this past season, I noticed an option for mobile delivery.  Essentially, you could pay a separate ticketing fee to have your baseball tickets sent directly to your mobile device.  While I admired the sentiment behind paperless ticketing, I couldn’t see a reason to pay an extra fee, so I opted for paper or print at home tickets.  The logic behind charging an extra fee for something that, in theory, should save the ticketing agency money escapes me (how does not having to print and mail tickets cost ME money?), but I digress.

Things changed when I arranged to take my family to one of the last Nats home games this season.  Long story short, my wife was planning to bring our two boys and meet me at the game.  When she arrived, she realized that she had forgotten the tickets.  I’m sure you can imagine the reaction this realization prompted from our 2 and 4 year old boys, who were decked out in Nats gear, and very excited for the game.

But it turns out there was an easy solution.  Luckily, I opted for the print-at-home option when I purchased my tickets.  If I could pull up the ticket images with the bar codes from my email account on my mobile phone, the ushers could scan them with a special reader and issue us paper printouts with our section and seat numbers for the game (the same reader they use for mobile ticket delivery customers).  A couple of minutes later, we were scanned in and heading to our seats.

Disaster averted thanks to some very cool technology.  The problem is, I still doubt I’ll choose the option for paperless mobile delivery as long as the ticketing agency charges an additional fee.  As you can see from my story, you can forgo the mobile ticketing fee, use the print at home option, and know you can use mobile ticketing as a free backup in the event that you lose your printed tickets.


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An Ode to my Smartphone

 

Does my Smartphone make me smarter? In a word- yes. Suddenly, I have all the answers and I’ve got to tell you it feels great. My new HTC Hero makes me feel like I can rule the world, with it as my proxy and consort.  It is my North Star, my Trident, and my Pandora’s Box all rolled into one- full of the potential for greatness as well as despair (here’s hoping I don’t drop it).

My Smartphone gives me such a leg up in every aspect of my life- from finally being the first to respond to a Craigslist post or knowing the location and phone number of every restaurant in town. I can finally sync my computer and phone calendars, as well as my contacts and their information.  I will never miss a parent’s birthday again (sorry Mom).

I can get apps for anything, ranging from stock tickers to virtual yoga instructors. If only I could teach myself how to not lose it- but I’m sure there is an app for that. Here’s looking at you Smartphone.

 

The super sleek, super capable HTC Hero

 

 

 

What puts the “smart” in “Smartphone?”

My summer of Smartphone love.


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