Tag Archives: Twitter

Facebook Rolls Out Hashtag Functionality: Non-Profits Everywhere Should Rejoice

This week, Facebook announced that they would be integrating hashtags (#) – you know, that genius way of organizing the world’s collective thoughts that has already been put to good use on Twitter and Instagram? (P.S. – Facebook owns Instagram ). As the news spreads, the announcement is making waves across the internet, from NBC News to Wired magazine. Until now, trade associations and non-profit organizations have had to fork over big money for Facebook ads in order for the (...)

Still Questioning Twitter For Advocacy?

When the Mashable headline reads “Every Senator and 90% of House Members Now Use Twitter” you know it’s time to pay attention!  Yes, according to Twitter: When the 112th Congress convened in 2011, 44% of the Senate and 35% of the House were active on Twitter. In two years time, that’s grown to 100% of the Senate and 90% (398 representatives) of the House. Now there are 29 states with their entire delegation tweeting (both senators and all representatives); every (...)

Facebook Giving Advertisers Something to “Like”

Despite social media’s popularity, organizations are still struggling to convert engagement into profit. Internet search advertising has exploded in the last decade thanks to Google, but adoption of Facebook and Twitter as marketing tools has been more tepid as advertisers have questioned their value and effectiveness. This hesitation may fade, though, as these sites fine-tune their approach. Facebook’s recent Black Friday collaboration with Wal-Mart (article available to subscribers only), in which the retail giant launched the social network’s biggest mobile-advertising (...)

MySpace or Yours: Who Really Owns Your Social Media?

As Facebook and Twitter become primary business tools, ownership disputes are changing the online landscape and affecting the way organizations approach social content. One of the more notable recent cases, Phonedog v. Kravitz, saw Noah Kravitz challenge former employer PhoneDog.com for control of a Twitter account he created and managed while working for the company. When he left after four years, @Phonedog_Noah had over 17,000 followers. Reports differ as to whether PhoneDog asked him to periodically tweet from the account (...)

Loves and Loathes: Our feelings about iOS 6

We know that love and loathe are strong words, but when it comes to Apple, there seems to be no middle ground. The newest version of Apple’s operating system for its mobile devices – iOS 6 – has caused so much of an uproar since its release that even CEO Tim Cook apologized for the updated, yet worse, maps. The App Store even curated a list of alternatives for disenfranchised e-cartographers. Apple competitor, Samsung, is taking this opportunity to poke (...)

Convention-al Social Media

As Election Day nears, pollsters release more and more estimates in the race to the White House—there are national polls, state-by-state polls, and polls involving specific demographic characteristics. We know which candidate is seen as “more likeable,” whose wife is the favorite, and we can even find out which candidate Americans think is more capable of handling an alien invasion (President Obama has the lead on this one). The real race, and the real competition—one that is fairly new in (...)

Socializing “Old Media” – An Interview with Andrea Stone of the Huffington Post

  Andrea Stone, senior national correspondent for the Huffington Post, has had a front row seat watching the social media Darwinism rampant in journalism, where the name of the game is adapt or die. Having spent most of her career as a reporter for USA TODAY, Andrea has seen slow to adapt reporters fall by the wayside. “As a journalist, you MUST be on social media. If you’re not, you’re probably not working anymore or have changed careers.” With nearly (...)

A Social Media Banana Split

NPR recently aired this story examining how Ohio and North Carolina residents are using Twitter to vie for the favor of the Chiquita fruit company, which is considering moving its Cincinnati headquarters to Charlotte. The report describes how Ohio marketing executive Kevin Dugan turned to Twitter to persuade Chiquita’s CEO, Fernando Aguirre, to keep the company in Cincinnati. Together with his friend J.B. Kropp, the two devised the hashtag #NoCincyBananaSplit to drum up support. In response, Charlotte resident Brian Francis (...)

Look it Up! ‘Tweet’ Earns its Place in the Merriam-Webster Dictionary

Last week, it was announced that about 150 new words were being added to the Merriam-Webster dictionary.  Now, you can publish words such as “bromance,” “fist bump,” and “cougar” (yes, that kind of cougar) without any loss of intellectual integrity. When news sources covered the dictionary’s new words, they overwhelmingly emphasized one addition that is close to my heart: tweet.  That’s right, the noun and verb that has gained incredible attention both in and out of the social media world (...)

This is How Bees Celebrate Social Media Day

Today, June 30, marks the second annual Social Media Day, and event created by the ever-popular Mashable. People are gathering all across the country in honor of this occasion. While happy hours and in-person gatherings are fun for some, we at Beekeeper like to put our own spin on #SMDayDC. Check out how the Beekeeper Bee celebrated today: Built our hive of friends by pollinating our Twitter feed and Facebook page. Checked out what was happening on Google Buzz. (We (...)