• 02
    Jun
    2016

    If you don’t understand the mass appeal of Snapchat, you are not alone. It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but with 100 million daily users it’s definitely reaching a large audience. Snapchat has recently worked to rehab its more frivolous reputation and has seen brands such as CNN, National Geographic, and the Wall Street Journal establishing presences on the platform. Advertisers have also taken notice…

  • 16
    May
    2016

    Messaging Blog Graphic

    With many state legislatures finished with their session or adjourning in the next few weeks, now is the perfect opportunity to plan ahead and outline new goals, new strategies and new plans for content development. But there’s a step before planning content and that’s reviewing, refining, and testing your organizational messages – yes, those messages that…

  • 13
    Nov
    2014

    shutterstock_179202491

    While it’s easy to spark up a stimulating, in-person conversation, maintaining your audience’s interest via a Twitter chat is another story.

    In today’s digital environment, Twitter chats are being used by organizations as a tool to…

  • 08
    Sep
    2014

    You’d think we’d have the hang of it by 2014, right?  But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach.  This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities.

    So we were thrilled to have Colin Delaney present to a packed room on how social media can help with advocacy at

  • 15
    Oct
    2013