You may have heard this buzzing around the web but online video (spoiler alert) is kind of a big deal.
A couple days ago, our very own Shana Glickfield said, in response to a request to help a make a video go viral, “There is no viral ‘button’.”
What Shana means by this is simple – it is obvious that clients and media professionals want our videos to gain massive organic exposure, and viral is the buzzword that’s been adopted to describe this mythical and difficult-to-formulate surge in views.
Most videos will be lost in the clutter, and making a video “go viral” is an incredibly difficult feat to…
The Beekeeper Group recently partnered with Microsoft’s new digital magazine on civic innovation, Publicyte, to host the launch of the new book “The Fifth Estate” , a guide on how to create and sustain a successful media campaign.
The event featured author Geoff Livingston, followed by a panel of expert practitioners, sharing their experiences with using new media tools to advocate for their issues online and to not only initiate, …
With the release of the latest passenger produced video slamming an airline – this time Delta – for poor customer service (see the video below of U.S. soldiers returning from Afganistan forced to pay $200 out-of-pocket per person in extra bag costs), it made me recall a recent observation from my business partner, Mike Panetta:
“Airlines must learn that passengers now have their own production, editing and distribution studios built into their…