The Beekeeper Group recently partnered with Microsoft’s new digital magazine on civic innovation, Publicyte, to host the launch of the new book “The Fifth Estate” , a guide on how to create and sustain a successful media campaign. The event featured author Geoff Livingston, followed by a panel of expert practitioners, sharing their experiences with using new media tools to advocate for their issues online and to not only initiate, but also sustain a fruitful dialogue with the online community. (...)
With the release of the latest passenger produced video slamming an airline – this time Delta – for poor customer service (see the video below of U.S. soldiers returning from Afganistan forced to pay $200 out-of-pocket per person in extra bag costs), it made me recall a recent observation from my business partner, Mike Panetta: “Airlines must learn that passengers now have their own production, editing and distribution studios built into their mobile phones. With these tools, a documentary style (...)
In light of the disappearance of honey bees around the world, Haagen-Dazs asks us to consider a world without honeybees. In a microsite that touts “Haagen-Dasz Loves Honey Bees,” the bee-loved ice cream maker teaches us the importance of these insects’ roles in pollenating fresh produce. Naturally, those here at Beekeeper Group couldn’t agree more. This crisis could not only be detrimental to the honey bee population, but it could also severely impact buzz-ness! So, here’s a video from helpthehoneybees.com, (...)
NPR featured a great story yesterday about the “Shopping Haul” YouTube video trend: NPR Story Here. The ‘shopping haul’ video below that was featured in the story has over 1 million views: Shopping haulers use video to feature their recently purchased shopping items, usually to share discounts and ideas with their blog readers or YouTube Channel viewers. This NPR story focused on one hauler’s shopping trip to Old Navy and another’s recent new dress purchase. Of course our favorite quote was in the lead-in to (...)
Last week, at the Politics Online Conference 2010, a panel of industry experts assessed some of the top online tools and platforms in terms of their effectiveness for politics and advocacy. The panel also delivered thoughts on the future viability of these platforms by rating them either as a ”FAIL – At Risk” (meaning the platform was potentially at risk), or “<3″ – [A.K.A the heart emoticon] (meaning the platform was likely to succeed or continue to succeed). As soon as we get the video of (...)
