Mobile Campaigns

A 2010 study predicted that by 2015, users accessing the web with a mobile device would exceed desktop internet use. As people look to consume their information away from a traditional computer, we’ve committed to developing mobile campaigns that utilize text messaging, customizable mobile applications and responsive web design so clients are able to cultivate their hive and manage the buzz while on-the-go.

Lobby Day Application

Lobby Day is an application used by associations, issue groups, and trade organizations during their advocacy days in Washington, DC.  Lobby Day gives activists the tools they need to promote an issue or cause on Capitol Hill, and simultaneously create a “public echo” back in their home states and legislative districts.

Specifically, this app allows your supporters to:

  • Promote Congressional meetings by posting updates, photos and videos to social networks, including Facebook, Twitter, and Foursquare
  • Review organizational talking points
  • Watch videos specifically related to the event
  • View lobby day meeting schedules
  • Review information on Congressmen and Senators from official sites and Wikipedia

Applications on a mobile phone allow us to plant your flag on digital real estate, giving you the capacity for delivering information to a device that is always in your constituent’s pocket – a tremendous asset in today’s fractured media landscape.

You can see a demo of Beekeeper Group’s Lobby Day in the both the iTunes and Google Play app stores. 

To arrange a demo or for more information, please contact Mike Panetta at mikep@beekeepergroup.com or at (202) 540-8787.

Text Messaging Campaigns

We’ve worked to launch innovative text messaging campaigns. Our work with the Capital Area Foreclosure Network saw the roll-out of a massive test messaging campaign for users with limited access to broadband. As a result of the campaign’s success, CAFN offered a new counseling service through mobile text message that utilized a short-code. This gave those worried about foreclosure access to advice, reminders and alerts in both Spanish and English via text message to their mobile phones.

Responsive Design

Responsive Design is type of site design that formats a website to be viewable on smartphones, tablets and browsers rendering pages in any variety of sizes. By developing sites with this technology, we create a tight-knit hive for supporters to visit, that offers the same content regardless of the platform they’re using.

Take a look at some of the work in responsive design we have done with our client Global Automakers and their website Driving Fuel Economy