We understand that building and monitoring an online presence takes a cohesive effort across multiple fronts. We strengthen our client’s brand presence online through a multiple services:
Community Management
We engage in social media community management.
We base our strategic community management off of research and our daily intelligence reports. Pioneers in social media best practices, we engage on the social web like no one else.
As issues and campaign tactics evolve, we continue to develop key relationships, facilitate traffic to our client’s sites, and grow the visibility of their key messages. Our community management services also include:
- Production and responses to content on Twitter, Facebook and LinkedIn
- Amplify blog content
- Actively participate in target communities
- Encourage new followers/friends
- Respond to criticisms and highlight client successes
- Identify new content, angles and targets for blog content
We consider communication the key to any good relationship. We maintain weekly and as-needed reporting and contact with every client.
Content Creation
Fresh streams of content are important for maintaining a healthy relationship with supporters.
Blogging is the most efficient way to establish thought leadership, humanize an organization and their issues, highlight favorable media coverage, grow a community, and more.
We oversee the drafting (and publishing) of any number of weekly blog postings on behalf of our client, promoting these posts on relevant social networking channels. Content includes diverse formats (such as interviews, news commentary, lists, case studies, etc.), maximize the use of multimedia such as images and video, and incorporates links – the currency of the blogosphere.
Social Media
Broadcasting a one-way message to your supporters is an outdated way of thinking.
We actively engage with and create conversation with your community. Of course, relationships take time and effort to produce, and like a bee to pollen, our team is full of experts at seeking out individuals who are discussing your issues and finding ways to engage them.
