• 29
    Apr
    2011

    I presented to the volunteers of the American Heart Association who traveled to DC as part of the organization’s “You’re the Cure” lobby day. Before hitting Capitol Hill, the volunteers had a full day of training, and my session was aimed at showing them how they can use their social media networks to give their meetings with legislators more impact back in their home states and districts. I had a lot of fun speaking to these committed activists, and I think they learned a few tips an tricks they were able to use during their rounds on the Hill.

    I’ve embedded the presentation I gave the…

  • 29
    Apr
    2011

    The Public Affairs Council (PAC) is hosting an event on May 12th (2:00pm – 3:00pm) on the important topic of convincing higher-ups that it is worth engaging in Social Media for public affairs.

    They are featuring Manan Shah at Novo Nordisk and our good friend Sue Zoldak at Adfero Group.

    PAC also has some great resources including their

  • 08
    Apr
    2011

    Last Friday Beekeeper Group ran our first official April Fool’s Day prank. As was hoped, our friends and colleagues were buzzing about it for most of that day.

    You can see our prank email below that played off the fear of most email users – that a confidential internal email with sensitive information was accidently sent to outside contacts. When the recipient clicked the link titled “Social Media Strategy Memo” they were directed

  • 06
    Apr
    2011

    You’ve seen the commercial – The man with the accent and bad ’80s sweater tells the caller his name is “Peggy” and immediately the caller decides that the person isn’t trustworthy.

    http://www.youtube.com/watch?v=uFXHEApQ7hA

    So how do we decide whether to trust the person/organization on the other side of the computer screen?

    I had the opportunity to see Dr. Brad Sagarin , Associate Professor at Northern Illinois University, give a presentation on “How to Build Online Trust” recently at the

  • 05
    Apr
    2011

    In light of the disappearance of honey bees around the world, Haagen-Dazs asks us to consider a world without honeybees. In a microsite that touts “Haagen-Dasz Loves Honey Bees,” the bee-loved ice cream maker teaches us the importance of these insects’ roles in pollenating fresh produce.

    Naturally, those here at Beekeeper Group couldn’t agree more. This crisis could not only be detrimental to the honey bee population, but it could also severely impact buzz-ness! So, here’s a video from