A couple days ago, our very own Shana Glickfield said, in response to a request to help a make a video go viral, “There is no viral ‘button’.” What Shana means by this is simple – it is obvious that clients and media professionals want our videos to gain massive organic exposure, and viral is the buzzword […]
Archives for August 2012
The International Franchise Association hosted its Public Affairs Conference in Washington, DC in September 2012, which attracted more than 500 attendees. The fly-in was just like hundreds of others held yearly in Washington — conference rooms on the Hill had the potential to change, messages had the potential to shift, and attendees required information. IFA wanted the ability to push information out to its attendees instantly, giving them the information they needed at their fingertips and allowing them to forgo a thick binder filled with reams of paper.
Read about how Beekeeper Group worked with IFA to create a “paperless” Congressional fly-in via our innovative “Lobby Day” mobile application.
Let’s be honest: if you didn’t hear anything about NASA’s Curiosity rover landing on Mars in the early morning hours of August 6th, you probably weren’t on social media that day. Not only did Curiosity trend on Twitter for over 24 hours, but countless memes and other viral content (two words:Mohawk guy) took over the […]
While most CEO’s believe that social media is something that should be taken care of by their staff (and in most cases, it should!), there is definitely something to be said for the impact of a tweet from a CEO. I was recently on a panel on this topic with Maddie Grant of SocialFish, a close […]
I recently accepted invitations to join the Board of Directors for two organizations I care about – theWashington Automotive Press Association (WAPA) and Women in Government Relations (WGR). These groups didn’t simply pick my name out of a hat. I have been involved with WGR since 2007, rising in the ranks from a volunteer to a co-chair […]