Think of how fast change occurs.
Just ten years ago, many of us didn’t own cell phones. Our social media of choice was Myspace or an online journal. We filled in our election ballot with a No. 2 pencil and never spoke of our choice publicly, much less was it tracked alongside other data online.
At Lilly’s Digital Advocacy Institute Conference, Erik Qualman, author of Socialnomics, spoke to attendees about how quickly things evolve in the world of digital and how to…