From Campaigns & Elections Campaign Insider blog:
Facebook has started testing a new feature—splitting the traditional newsfeed into twoseparate feeds. In Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia, users’ primary feed now contains original content from your friends along with paid content. The second feed includes posts from pages you follow and other non-promoted items.
This change is another in a long line as digital platforms try to figure out what users want. While it may seem radical, the writing is on the wall. Gmail already sorts your emails into different inboxes to make it more manageable. And Facebook, Instagram, and Twitter have all moved away from ordering posts chronologically to algorithm-based models.
The implications of this latest change: Users may only look at what their friends are sharing along with the promoted content. Everything else may never be seen.
Could this latest feed split mean double trouble for your organization’s advocacy efforts? It doesn’t have to. Here are five ways to prepare:
Read the full post on the Campaigns & Elections Campaign Insider blog.