Another Advocacy Leaders Network event was held on March 9th at the offices of Bloomberg Government. We were thrilled to host a capacity crowd in the second of four events hosted by the Congressional Management Foundation and produced by Beekeeper Group.
The topic “Mapping Your Political and Economic Footprint: Identifying Advocacy Assets and the Art of Modern Storytelling” generated sophisticated conversation between our panelists and attendees.
Our first panel featured advice from speakers on effective ways for identifying and mapping advocacy assets for Congress. “Demonstrate to a Member that they have a vested stake in your issue, that they have a reason to listen,” said speaker Pete Eskew.
The second panel had a lively discussion about the art of modern storytelling and the different ways to share those stories. Sean Collins noted that in order to make your story compelling “You must personalize your message. Truly understand your audience and try to make connections.” Cheryl Miller agreed, suggesting advocates should “Try to make a personal connection on the Hill by integrating your message with Member priorities.” “The key is to make your stories both sharable and worth sharing,” added social media expert Carie Lewis.
ALN Event Series Continues this June
The next Advocacy Leaders Network event will be held Friday, June 15th! The topic will be “Getting Cats and Dogs to Play Nice in the Office: Integrating your Lobbying and Grassroots Operations.” Tickets for this event are available here: http://advocacyleadersjune15-eorg.eventbrite.com/.