Last month, I had the pleasure of speaking to a group of undergraduate students at the American University here in Northwest D.C. I was there to talk to the ‘Public Relations Portfolio’ class about how building their “profersonal™” brand – a term coined by Jason Seiden – starts even before they join the workforce.

During our conversation, I realized that for Generation Y, particularly the communicators, the blended brand requires really no transitioning at all – no shift in mentality. For those of us who are older than this newest group entering the professional world, the concept of a “profersonal” brand is a bit more of a challenge.

Today, students see that their jobs, colleagues, people they meet in person (or friend on Facebook), groups and associations are all connected. And these aspects of their lives are definitely connected to them online. The group of AU students have already become well-adjusted to the mix of social media in their daily lives –whether that meant they were connecting with others online over the basketball game score or a class project.

Check out my slide presentation below to learn 5 key tenets for your social media success. Then, tell us your additional thoughts for blending your personal and professional brands for career in the comments below!