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Children’s Hospital Association

Speak Now for Kids

Beekeeper Group partnered with the Children’s Hospital Association (CHA) to re-imagine the ‘Speak Now for Kids’ campaign, an effort to recruit and grow champions for children’s health.

Like many advocacy organizations, CHA hosts an annual fly-in where families who rely on healthcare provided by their local children’s hospital travel to Washington, DC to meet with lawmakers. Families share very compelling and often quite emotional stories about the crucial care their child receives and advocate for ongoing support.

Beekeeper Group recommended that the client capture video over both days of their fly-in to preserve these stories and allow them to be shared broadly after the event. In addition to producing valuable advocate testimonials, these videos are used to educate future advocates about the fly-in experience.

During the first day, we set up a make-shift studio in the hotel conference center to film family testimonials. On the second day, we followed family delegations around Capitol Hill and successfully collected interactions with lawmakers, valuable b-roll, and additional on-location interviews. This footage was combined into a montage video and over 20 individual family testimonial videos that were later mapped to their specific state and district.

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National PTA

From Report To Results

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From Report To Results

Proactive Public Relations

Liberty Lorton - Elm Street Development 

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Liberty Lorton - Elm Street Development 

Major Legislative Win

American Medical Association

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American Medical Association

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