Children’s Hospital Association
Speak Now for Kids
Beekeeper Group partnered with the Children’s Hospital Association (CHA) to re-imagine the ‘Speak Now for Kids’ campaign, an effort to recruit and grow champions for children’s health.
Like many advocacy organizations, CHA hosts an annual fly-in where families who rely on healthcare provided by their local children’s hospital travel to Washington, DC to meet with lawmakers. Families share very compelling and often quite emotional stories about the crucial care their child receives and advocate for ongoing support.
Beekeeper recommended that the client capture video over both days of their fly-in to preserve these stories and allow them to be shared broadly after the event. In addition to producing valuable advocate testimonials, these videos are used to educate future advocates about the fly-in experience.
During the first day, we set up a make-shift studio in the hotel conference center to film family testimonials. On the second day, we followed family delegations around Capitol Hill and successfully collected interactions with lawmakers, valuable b-roll, and additional on-location interviews. This footage was combined into a montage video and over 20 individual family testimonial videos that were later mapped to their specific state and district.
