This article was originally posted on CQ Roll Call’s Connectivity blog. In the grassroots departments of corporations, nonprofits, or trade associations, discussion often revolves around a signature advocacy campaign. This signature […]
TLDR: Pulling advertising numbers is time-consuming and confusing. To help a client, I created a shared spreadsheet that automatically updates every hour with the lifetime figures for each of their […]
“So tell me, what is it you do exactly?” – Your Father-In-Law, Thanksgiving Dinner, 2015
If you work in advocacy or grassroots, this is likely a question you are asked quite often by friends and family that don’t schedule vacations based on the congressional calendar. And answering is not so easy.
With both the Public Affairs Council Grassroots and PAC conferences coming up, we decided to ask advocacy leaders to try to explain their profession:
First you invested in the research, then you turned it into a creative infographic, but now what? Animated infographics are another way we like to help our clients further leverage […]