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How This Organization Added Almost 24,000 Advocates With A Nationally Branded Campaign

This article was originally posted on CQ Roll Call’s Connectivity blog. In the grassroots departments of corporations, nonprofits, or trade associations, discussion often revolves around a signature advocacy campaign. This signature […]

Tagged With: case study, Children's Hospital Association, client, CQ Roll Call, Joshua Habursky, Speak Now for Kids

Automating Your Ad Reporting: Getting a Computer to Run The Numbers For You

TLDR: Pulling advertising numbers is time-consuming and confusing. To help a client, I created a shared spreadsheet that automatically updates every hour with the lifetime figures for each of their […]

Tagged With: advertising, Adwords, Beekeeper Group, Google, Salomone Baquis

How to Create Your Organizational Message: Refine, Test, Simplify

With many state legislatures finished with their session or adjourning in the next few weeks, now is the perfect opportunity to plan ahead and outline new goals, new strategies and […]

Tagged With: a/b, Beekeeper Group, brad rizza, brainstorming, Facebook, message testing, messaging, polling, research, social testing, surveys, Twitter

So… What Do You Do Anyways?

“So tell me, what is it you do exactly?” – Your Father-In-Law, Thanksgiving Dinner, 2015

If you work in advocacy or grassroots, this is likely a question you are asked quite often by friends and family that don’t schedule vacations based on the congressional calendar. And answering is not so easy.

With both the Public Affairs Council Grassroots and PAC conferences coming up, we decided to ask advocacy leaders to try to explain their profession:

Tagged With: advocacy, PAC Conference

Animated Video Infographics Give Life to 1D Design

First you invested in the research, then you turned it into a creative infographic, but now what? Animated infographics are another way we like to help our clients further leverage […]

Tagged With: animation, infographic, video

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