The importance of demographic-based social media metrics is a trend that we predict will continue to grow well into 2014. Twitter’s hiring of Nuria Santamaria to the position of Multicultural Strategist, a position which will focus advertising dollars towards minority demographics, is a strong indicator of this trend. Facebook recently turned double digits and with its new age, a new demographic trend is has appeared among its users. The latest Pew Research Center survey shows that the social media goliath is becoming increasingly popular among adult users:

Adult Facebook use is intensifying: 64% of Facebook users visit the site on a daily basis, up from 51% of users who were daily users in 2010.

In addition, adult users are not simply creating profiles and abandoning them as you might think. The report goes on to explain that more than half of adult users have quite robust profiles, with at least 200 friends in their network.

How are you using Facebook and have you adapted your outreach strategy to fit these new demographics? As we noted in our “20 Social Media Stats to Help You Plan for 2014” piece, more than 52% of marketers have found customers on Facebook.

Here are 4 tips to make sure your Facebook feed stays fresh:

  • Publish content on topics that are relevant to your audience, perspective cliental or stakeholders.
  • Publish content closely aligned with your brand and mission statement.
  • Share industry-related content to help grow your presence as a voice of authority.
  • Share images and videos in equal parts with more text-heavy articles.