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Closing Keynote and Panel Discussion: The Impact of Social Media’s Political Ad Bans

October 29 @ 11:15 am - 12:30 pm

Frustrated by the ever-changing and seemingly arbitrary ad restrictions imposed by social media platforms? Katie Harbath, formerly of Facebook and Amy O’Connor with CAQ, will talk through the ad-ban challenges of the last election cycle, its impact on non-political advocacy messaging, and what the future looks like for organizations trying to reach stakeholders using social media advertising.


Learning Objectives:

– Provide examples of how people have used social media for advocacy (successes and flops).
– What are the questions people never ask but should when it comes to social?
– Who is really on Facebook?
– Provide an example: The Netflix documentary: The Social Dilemma on how people are being tracked, etc.
– What are the words that are considered political in ads?
– How do you navigate around this?
– How do social networks flag content as political or for review?


October 29
11:15 am - 12:30 pm
Event Category: