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General Session: Building a Virtual Ambassador Engagement Program

October 29 @ 9:00 am - 10:10 am

Decision-maker audiences value quality over quantity. But how do we identify and then train potential ambassadors, especially when circumstances or distance require that we do it virtually? Our panelists share how they created successful virtual ambassador programs that move advocates up a ladder of engagement, empowering them to build high-level relationships to advance policy goals.


Learning Objectives:

– How do you get your organization to understand the need to have an ambassador program?
– How do you identify and recruit potential ambassadors?
– What is the value proposition for advocates?
– What are best practices for building and maintaining these programs? (virtual or traditional)


October 29
9:00 am - 10:10 am
Event Category: