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Meet the Author: “The Creative Curve”

June 25, 2018 @ 12:00 pm - 1:30 pm


Do you find yourself constantly searching for new creative ideas? Do you wonder why some brainstorms fall flat while others yield a flash of brilliance?

In today’s crowded communications landscape, creativity is king, but constantly producing winning creative ideas seems impossible. But is it?

Join us on Monday, June 25th, from 12-1:30PM, for a luncheon discussion with Allen Gannett and Beekeeper Group’s Senior Vice President, Casey Kincheloe. Allen will answer these questions and share findings from his new book, The Creative Curve.

Allen Gannett spent two years researching the laws of creativity. He interviewed dozens of the world’s leading creatives across a wide spectrum of industries, such as celebrity chefs, multi-platinum musicians, billionaire entrepreneurs, and fine artists.

Allen’s talk will focus on The Four Laws of Creative Curve and how you can leverage his research to be intentional and methodical about creativity. Specifically you will learn:

  • The neurological and psychological mechanisms behind flashes of genius
  • To have more of these so-called aha moments through the mass consumption of content
  • How famous creators engage in a strategy called “the 20% principle” that is accessible for anyone
  • How imitation provides you with the ability to create ideas that have the right mix of familiarity and novelty

Register today for this fascinating discussion and chance to meet the author in person. Every registration includes lunch and a signed copy of Allen Gannett’s book, The Creative Curve.


June 25, 2018
12:00 pm - 1:30 pm
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Beekeeper Group


Beekeeper Group
1101 14th Street NW, Suite 200
Washington, DC 20005 United States
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